Benefits of Exhibition Stands

There are numerous benefits to hire exhibition stand for both largecompanies andfirst-time exhibitors, who are looking out to reduce their costs while still maintaining a strong presence at business exhibitions. Some of the significant benefits of hiring an exhibition stand are below:
1. Convenience
Hiring Exhibition stand can offer you with a high visual effect without having to invest large sum of money. This is particularly useful if you are attending a trade show for the first time and are not pretty much sure of the ROI it will provide.
2. Flexibility
Our modular exhibition system permits you to customise your exhibit for each and every trade show you attend. You can test with numerous configurations to see what works best for your exhibitions.
3. Cost Effectiveness
If you are not attending many shows or have added some new ones to your list, hiring an exhibition stand can be a cost effective way to make a good impression without having to spend a lot of money. Modular exhibition stand hire is also affordable for shows that are overseas, saving you large amounts on shipping costs.
4. Extra Options
By hiring an exhibition stand, you can perhaps stretch your trade show budget to take into account new options that you might not have otherwise been able to afford. Extra-large format graphics, dramatic lighting, brochure racks and furniture are hire options that can add effect to your presence.
By working with a skilled and qualified Exhibition stand builders in Dubai like Brand Me Advertising, you can give yourself much more choices for exhibiting at your next event. We deliver a full exhibition stand design in the most innovative way so that you can grab maximum attention from people. Exhibition stands in Dubai is now possible with one of the top advertising company in Dubai i.e Brand Me Advertising.

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All About Brand Strategy

Your brand is not just your logo, slogan or name; it is the entire know-how your prospects and customers have with your company, service or product. Your brand strategy describes what you stand for, the personality you convey andthe promise you make while it comprises of your logo, colour palette and slogan, those are only creative factors that convey your brand. Branding is crucial for services andproducts sold in vast consumer markets. It’s also significant in B2B because it helps you stand out from your rivalry. Your brand strategy brings your competitive setting to life, and works to position you as a positive “something” in the mind of your customers andprospects

Think about popular consumer brands like Disney, Starbucksor Tiffany. You perhaps know what each brand signifies. Now visualizethat you are competing against one of these companies. If you want to capture substantial market share, start with a strong brand strategy or you may not get too far. In your business, there may or may not be a strong B2B brand. But when you put two corporations against each other, the one that signifies something valuable will have an easier time reaching, closing,engaging and retaining customers. Fruitful branding also generates “brand equity” – the sum of money that customers are ready to pay just because it’s your brand. In addition to make revenue, brand equity makes your company itself more valued over the long term.

Before working on your brand strategy, make sure you’ve recognized your competitive positioning strategy – your brand strategy will get it to life.
If you have a brand strategy, make sure it’s as in effect. You need to state your brand story,personality and positioning statements. You need to think of your brand as anindividual with a different personality. Describe him or herand thendeliver these qualities in everything you do and create. You can choose fonts,colours and other visual features that match your personality. Regulate how your teams will interact with customers andprospects to express the personality and assure your brand “lives” within your company. Along with your competitive positioning strategy, your brand strategy is the crux of what you represent. A great brand strategy helps you communicate in a much better way with your market, so track it in every communication you have with your customers andprospects.

Advertising in Dubai is difficult if you don’t have the best brand strategy. Brand Me Advertising is one such advertising company in Dubai that will help you to brand your product or service in the best way. There are many signage companies in Dubai but we will provide you with the most innovative signage service that will grab the attention of many. So when it is about brand awareness then do remember us.