Why Outdoor Advertising Proves Beneficial To SMEs

Do you believe that outdoor advertising is only for big firms? Below are certain reasons why outdoor advertising is beneficial to small and medium enterprises (SMEs).
• It Helps To Make Your Brand Stronger
Advertising on the lanes will help you to build your brand quickly. Generally people associate outdoor ads with professionalism and big money – how would amateurs probably manage to be sitting next to great brands? Moreover, revealing your name and your logo out in the open will make people remember it much easily.

• Outdoor Advertising Enables You To Get Power
While watching a video on YouTube or reading a magazine, you can perhaps choose whether to have a look at the ads or simply skip them totally. With outdoor advertising it is like this, you can’t just close your eyes and completely avoid the ads on the lanes.

• Frequency In Views Rises
Just having a glance of the ad will probably not influence anyone. Watching it twice a day while going to work will definitely have an impact on the mind. Targeting people’s main driving or walking routes such as junctions and main roads will result in lasting and repeated impressions.

• Targeting Gets Much Better
Usually, people are likely to shop on their regular routes to and from work. Not very frequently do consumers travel around new areas when it comes to spending their money or shopping. You can target the local community by informing them about your product and redirecting them to your business with effective outdoor advertising.

• Engage More Audiences
As an SME you may need to pull as much attention to your business as possible, and not only from your target demographic. With outdoor advertising you can catch almost everybody’s attention in a particular area. When you tend to buy an ad in a particular magazine, your ad will only be viewed by a specific audience.
Billboard ads outside common junctions as well as busy roads allow you to grab the attention of passers-by for couple of seconds. But, people sitting in public transportation are more expected than those sitting in their private car to have a glance through the window, since they are not involved in driving the vehicle. You need to be sure to grab their attention with appealing copy.
Are you the one looking out for top outdoor advertising agency in Dubai? Your search is now over because Brand Me Advertising, an advertising company in Dubai, ensures instant exposure of your brand to passers-by by their most effective Outdoor Advertising in Dubai. We ensure that our outdoor advertising is Big, Bold as well as Colorful so that it can grab the eyeballs of many. So when your product or service needs to be advertised in Dubai, then do remember us and we guarantee you that you won’t be disappointed!

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Certain Tips for Effective Use of AV on Your Display Stand

Audio and visual effects are one of the best ways to prompt your exhibition space. Colour graphics can work really well, but at times you need a little extra boost to be the best in the crowd of many. Effectively applying audio, video andlight can increase your chances for success. Here are certain tips for effective use of AV on your display stands:
Tip 1: Enable Your Product To Be In The Spotlight
Use effective lights to light up your product. Event attendees want to see what is available with you, so make is as noticeable as possible with lighting. You can highlight aseparate floor model or use an entire row of lights to brighten a shelf or any other display surface.

Tip 2: Don’t Blast & Irritate Attendees with Audio
If you have certain music or any other audio playing in your booth, be aware of the volume. You should not turn up the volume level that is uncomfortable and which scares the attendees. Maintain an appropriate level of audio that’s audible but not loud and irritating

Tip 3: Try Avoiding Washed Out Colours in Displays
Light that is too bright or powerful can washout colours and may result in items to look lacklustre. Make sure the right and appropriate level of lighting is generated for more visual effect. This may even include lowering ordimming them.

Tip 4: Keep Video Quality as High as Possible
In case your budget is low you may be interested to throw together a video at home. This could prove to be a loss to you if the finished product looks too unprofessional. Video quality is significant if you wish your visual media to have aninfluentialeffect. You may probably be better off with no video rather than presenting a low quality video to the viewers.

Tip 5: You Must Not Rely Completely on Audio to Get Your Message Out
Use audio as anadditionalfactor, not the chief delivery system for your communication. It’s not that easy to speak to strangers, specifically if you are too shy or very self-conscious, nevertheless it’s a must at an exhibition. You need to make sure you combine audio andvisual factors with human interaction to send a really strong message that’s more probable to convert attendees into warm leads.

Tip 6:Generate Videos at the Event and Even Share Them
You need to generate interest throughout and after the event by recording short videos of attendees that are visiting your booth. You can even capture pictures that can make your space look popular andbusy then upload them to your social media pages as well as yourwebsite. You can even upload on the spot from your smartphone during the particular event to generate a stir on social networks.
Brand Me Advertising is one such advertising company in Dubai who are known for their best display stands advertising services. We have produced anddesigned display stands for many top FMCG Companies. We help our clients in Dubai by help them create brand awareness for their products or services by advertising in Dubai. For any advice you can call us right now on 00971 55 2177280 or you can also write to us on info@brandmeadvertising.com.