Features such as clarity and design of your particular message are the most important facts when it comes to the achievement of your ad, but only if the campaign is able to reach the appropriate audience. So, before designing your campaign, you should first properly define your audience and their precise habits. Do not let your ad speak out to ears that aren’t hearing!
There are three key questions you need to ask yourself:
1. Who is your target audience?
You need to keep in mind things like:
Family Role (mothers, grandparents, etc.)
2. What is their lifestyle like?
Lifestyle is the distinctive way of life of an individual, culture or group. It describes consumers and thus it shouldn’t be ignored when developing your marketing plan.
When selecting a location for the particular ad, think of your targeted individuals and the locations they go to and not just the busy areas.
So for that you need to make sure to answer the following questions:
Where do they actually spend their free time?
Gyms & sports grounds
Museums & exhibitions
Public spaces (parks, markets)
What are their travelling routes?
Where do they usually shop?
High streets (e.g. Oxford Street)
3. When should you actually advertise?
You need to take into consideration the time span your audience would most likely be interested in your particular product. If you want to increase the sales of your flower shop, festive days are your best bet. Likewise, all businesses can take advantage of the bank holidays, when ads get more witnessed, as more people are passing the roadways. Here are some more thoughts:
Back to school period
Father’s/ Mother’s day
To sum up, in case you want to effectively target specific age groups you need to know exactly where and when to advertise. So think of the particular points listed above when planning your campaign to get assurance that your ad will be an achievement.
Brand Me Advertising who is a well known advertising company in Dubai will help you reach your target audience with our latest technology. When you create your signage, you should create it considering your target audience and now you can get advantage of the best signage company in Dubai. We do not provide you with usual material for advertising; we offer you something new and unique so that people will remember your brand well. There are many signage companies in Dubai but you will find uniqueness in our services.
Advertisements are most spoken of as the nervous system of the commercial world. As our nervous system is created to provide us with all the possible sensations from objects, so the advertisement which is like the nervous system must awaken in the reader as many various forms of images as the object itself would excite.
Just imagine that there are two outdoor advertising campaigns for a brand of apple juice. The first billboard represents a bottle of apple juice in a multi-coloured print, exhibiting all the nourishing facts of the beverage: low calories, no sugars, multivitamins. With ripe apples and water drops, the billboard noticeably plays the healthy card, offering the product as a refreshing and invigorating beverage.
The second billboard displays more of a way of being or a mood. Think of a luxurious garden or a golden beach with a curvy and beautiful woman sipping from a glass of apple juice. Betting on an interesting element, the ad executes the product in a dreamy sensation. Drinking the juice may mean to take you to that paradisiacal backdrop.
You can very well see where this is going. The first ad is clearly relying on facts, while the second one appeals to your feelings. At the expense of a gross overview, it can be said that all ads are either emotional or either rational. Obviously, the degree in which an ad is any of the two is an additional problem that leaves us with a vast scale of potentials in terms of emotional influence.
So what kind of ads is most fruitful in convincing people to purchase a product? What do scientists say about it? Well, they just don’t have a precise answer to it. The brain is such an unpredictable and complex machine with a decision-making procedure resembling a complicated maze.
Research on the topic has however generated some fascinating results. Actually, customers favour rational ads for things of utility such as financial services, medicine and cars, while they favour more of an emotional tactic to more self-indulgent products such as beer, clothes or perfume. Age also plays a vital role like older consumers may favour emotional ads for nearly all the products they buy.
However, the most positive ads are those that have both cognitive appeal as well as broad emotions. They should simultaneously target persuasion, aspiration and emotions. Wondering why is it so? Well, every individual is capable of both irrational and rational behaviour. Even the most irritable or thoughtful people have a sentimental side, and the rational and emotional features tend to trigger different parts of the brain. In other words, if you want to encourage, you will also need to seduce.
Brand Me Advertising is an outdoor advertising company in Dubai that offers you with outdoor advertising that appeals the people and attracts them to your brand. We help in creating brand awareness with our attractive exhibition stands, digital stands and much more. Advertising in Dubai is now much easier with Brand Me Advertising. Let your customers speak about your brand and spread the good word of mouth about your brand. Let your brand be advertised by the best advertisement company in Dubai.