Why Display Stands Are Important To Your Business

Display stands are the most popular and widely used means of promotional tools by many organizations. In fact, there are hardly any brands who do not promote themselves through display stands. These display stands can actually prove very beneficial and work wonders to entice your target audience towards your brand, irrespective of its size and shapes. Exhibitions, trade shows, events etc. are places where you will find many businesses using display stands. In such events, display stands create a dominating and prominent image of the brand in front of the competitors as well as the target audience.

The demand for display stands is rapidly increasing. The best quality of these display stands is that they are light weight and flexible in nature. This makes them easy to set up at any event or place. You can also create display stands using accessories which can give them a creative and more appealing look. Thus you can use these display stands for multiple events, saving your business from heavy investments in marketing material. However, choosing a good quality display stand is very important. Poor quality of a display stand can create a negative image for the brand and may not prove beneficial in increasing and enhancing brand presence.

Display stands are an effective way of promoting one’s brand in trade shows and creating maximum reach among the audience. They easily catch any prospect’s attention in events and trade shows. Another advantage of display stands is that they can be transported anywhere easily due to their portable nature. They do not require hours for getting installed and can be easily installed by a single person. Thus small businesses can effortlessly set up the display stands without any requirement of manpower. They can also be simply stored anywhere until the next event. They are low on maintenance and thus you do not need to clean them on a regular basis, even if the next event is not scheduled or yet to be planned.

While promoting offers by the brand, display stands can work really well to increase the footfalls in your store and generate more traffic by highlighting the crucial information on them. They can be customized as per your needs and business type. They can also be of different materials like cardboard, fluted polypropylene, acrylic etc. You can also customize the colors and materials of these stands.

Display stands are an extremely crucial part of the marketing and branding strategy. They reflect a brand image to the viewer. Your display stand design should always stand out and create a strong impression to a viewer or prospect. In today’s competitive world it is important to be at a leading edge and hence having a display stand to enhance your image in the market is needed. They improve your performance and bring effectiveness to your brand in a way that customers cannot afford to avoid you. Display stands will act as a good return on investment in exhibitions and trade shows.

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Exhibition Stands Services at Brand Me Advertising

To have an engaging and attractive exhibition stand design is very much required to grab the attention of the visitors, it is important that you are ready with your stand design as it helps in speeding up the entire process. You can select from numerous designs. Having an object in mind helps to select an exhibition stand design. Your stand design is something that reflects the key message of your brand and effectively communicates the message of the company.

Go Creative with the Custom Exhibition Stand Design
We provide with tailor made stands that reflect your brand and company at the exhibitions. With custom, exhibition stands you can use as much creativity and innovation as required. These stands, unlike the portable exhibition stand and modular exhibition stands, are only one-time use designs but come along with many other benefits. With custom built exhibition stand you can add more character to your stand with use of different colors, lightings, contours, etc. The custom built stand can also be made using different themes making your stand look exclusive and different.

Get a hassle-free experience with Modular Exhibition Stand Design
The best feature of modular exhibition stand is that it is a combination of looks, creativity, and easy installation process. A modular exhibition stand can also have accessories like shelves, racks, LED Displays, and much more. The best part about a modular display stand is that it can be configured any time and thus encourage multiple uses.

Enjoy convenience with Portable Exhibition Stand Design
To enjoy convenience and ease in handling an exhibition stand, a portable exhibition stand is an answer. As these stands are light weight, easy to transport, unlike the custom built stands. Use the exhibition space rightly, as it has a direct impact on attracting visitors. Many portable exhibitions stand also have pop-up displays, acrylic displays, banner stalls etc.

Exhibition Space Design
Exhibition space design enables you to get maximum attention from visitors with your exhibition space. With proper design and execution, it is easy to grab more people to your stand. A design should not be random but in fact, it should symbolize your brand and company. We make sure that your exhibition space design is inspired by your brand image and create an impressive space design that helps you look different from your competitors.

Exhibition Stand Contractor
We are a leading name in the exhibition industry in Dubai. Being one of the best exhibition stand builders in Dubai, offering endless solutions for the entire exhibiting process. We strive to provide our clients with state-of-the-art exhibition stands. We offer services from the start like designing, digital printing, manufacturing to complete execution of the project.

Exhibition Stand Manufacturer
Brand Me advertising is a leading name in the exhibition stand manufacturing and building field. We have skilled manpower that manufacture best exhibition stand design that remains in talks for a long time. We provide high quality and compelling stands for all the shows. Be it a small, medium or large space, we have it all covered for you.

Retail Digital Signage

Grab your customers’ attention and influence their purchasing decisions right at the point of purchase. Digital signage opens the door to new design possibilities in retail spaces, creating a digital display that perfectly complements your products and store infrastructure. Having exclusive visuals and strong content, retail digital signage displays can transform an average store visit into a worthwhile shopping experience.
Have an impact and influence on customers at the pivotal moment in the shopping journey by making digital signage and solutions tailored to preferences.
Digital signage is no longer rocket science or something that cannot be afforded, in fact it is one of the cheapest media to advertise. Today’s smart businesses are taking advantage of this, using the technology to:
Promote new products, special offers, and sales using in-store retail signage displays.
Attract additional traffic using the different ideas to showcase your products on your digital displays.
Showcase product features on your digital screens to encourage engagement.
You can bring your store’s design to life with an enticing digital display of almost any shape and size.
Digital Signage helps you to advertise your merchandise, specials, quick serve restaurants and upcoming events.
You can create stand out, point of sale displays.
Digital Signage helps in providing directions with efficient, way finding information.
It helps to engage shoppers with multi-touch interactive content that lets them explore your store and products.
Digital solutions definitely affects shopper’s mindset towards your brand and it also have been proven to increase sales. By combining Internet-connected devices, the scope of how digital can improve the in-store experience is limitless, including smart dressing rooms and shelving, touch screen kiosks, assistive selling tools, beacons and more. Sales associates can be empowered to update screens in real-time to reflect current trends, in-store age or gender demographics, promote specific items or remove sold-out products from screens.
Today’s ever-connected customers are more informed and have higher expectations. And with the popularity of online shopping, stores are being forced to think beyond discounting to keep the in-store customers engaged. Brand Me Advertising aims to fill an important niche in the retail digital signage market.

Why use a Digital Signage?

Technology is upgrading each day. Most business men want to add value to their efforts and mainly to their businesses and that is why digital signs are important.
Digital signage solutions are being used by most business owners so as to give an edge over their competitors. There are many different benefits digital signage has on your business, which can help you become more successful.
Let’s see why should professional communicators and managers use digital signage to convey their important messages? There are several reasons, including:
• A digital signage helps to reduce the cost and waiting time which is required in printing. Content can be updated anytime, even immediately.
• It is true that digital signage helps to attract customers. People are more likely to pay attention if promotions, offers, breaking news, etc. are displayed on a digital signage.
• Digital signage has become a necessity now. If your competitors have it, then you should also have!

• Digital signage helps you to generate money from advertisers, especially for places where a larger crowd can be captured at once, such as large shopping centers.
• Digital signage helps to interact with the customers. It acts as a sales person or customer service representative to promote your products and service even without any interaction.
• You can control of what is to be displayed on the digital signage. It is in your hands to showcase what is relevant to your business and what not.
• Digital signage displays make the atmosphere much livelier, plus they also look attractive. If you want a unique atmosphere, this is just what you need.
• Digital signage is a boon to the marketing team of the company as it allows you to effectively and efficiently communicate messages with your customers and your employees.
• Finally, you can display anything you want to put up and want your target audience to view. Be it news channels to twitter feeds, photographs to advertisements – the list is endless. You can have everything you need onto the same screen even at the same time.
Brand Me Advertising are one of the longest standing digital signage companies in Dubai. We provide with digital signage software solutions to organizations small and large. Get in touch to know more.

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What are the top 4 benefits of Acrylic Display Stands?

Whether you sell food, art, expensive jewelry, or just display promotional material, the type of stand that you use is certain to have an impact on the ability to draw in potential customers. Display stands are available in a variety of materials like acrylic, metal, glass, and wood. A common favorite with retailers is the acrylic stands. They provide a clean and simple look and a highly versatile option for displaying all types of merchandise.

Top 4 benefits of Acrylic Display Stands

Versatility
Acrylic display stands give a professional and clean look. Since the material is easily shaped, the stands come in a variety of forms such as the holders, wall mounts, racks, stands, and cases. These display stands are weather resistant, and thus is a perfect option to display products inside or out. Color choices are another great feature of the acrylic stands. Even though the see-through stands are the most common, it is possible to get these stands in a choice of colors to complement the product or display features.
Lightweight
Acrylic display stands offer one of the lightest choices when it comes to displaying merchandise at the art, exhibitions or trade shows. Metal or wooden stands tend to be more difficult to handle when displaying items at a temporary location. Whereas, the acrylic material is often quite easy to scratch, so it makes sense to package carefully before transporting.
Easy to Clean
Cleaning the acrylic stands is quite a simple process. Avoid using regular polish since it can discolor the material. Instead, use a specialized anti-static multi-purpose cleaner to make sure the acrylic is kept clean at all times. Use paper tissues or a soft sponge to avoid scratching the display stand. Make sure to clean it once or twice monthly with a specialized cleaning solution that helps to keep up the clean appearance, while it is also necessary to dust regularly.
Inexpensive
Acrylic stands are more cost-effective than the wood, glass or metallic stands. The acrylic material is hard-wearing and isn’t prone to decay, rusting or decomposition. They are much more resistant than a glass stand and much less likely to break.
Overall, the versatile acrylic stand offers a perfect opportunity to display a range of merchandise in all types of situations and available in a lot of sizes at the more affordable prices. Get a lot more information on the most attractive acrylic displays that help to highlight the different merchandise to consumers from one of the popular Signage Company in UAE

Here you can read more blogs about Advertising.

Outdoor advertising, extract the maximum from billboards

Billboard advertising is one of the popular forms of traditional Outdoor Advertising in dubai. In spite of the popularity of online ads and social media advertizing, entrepreneurs still rely on it. What is the secret of the popularity? Experts say that when you combine it with other modern ways of advertising, the impact is long-lasting. It is possible to create awareness and to yield results. Of course, there are pros and cons of it. However, you can minimize the disadvantages and leverage the benefits by making the right use of it.

What are the benefits of billboard advertising?

You get excellent visibility

When billboards are placed at a strategic location, there is a high probability of grabbing the attention of viewers. Experts say that selection of the right place is the most critical aspect which needs expertise. Hire an agency that can assess the visibility and viewing angle of the board. Hire an outdoor advertising agency in dubai to do it. Remember, good billboards always bring great consumer recall.

You can target specific customer group

Since you place hoardings and other outdoor advertising stuff at the most appropriate location, it is possible to grab the attention of the precise customer group. As the product marketing costs reach sky high, effectiveness and efficiency are critically important.

It is an engaging medium which impacts the buying decision

According to statistics, the majority of the purchase decisions happen quite before the actual buying transaction. Therefore, placing the right advertisement at the right place would be a great idea. Location plays a great role in influencing the customer. Experts call it ‘the terminal window’ that affects the shopping behavior. Also, customers like interesting and appealing advertisements and not feel them distracting.

Assign the task to the right agency

We say several benefits of hiring Advertisement company in dubai. However, it is equally important that you call the right agency to take charge of your work. You must depend on a company that has been in the business for quite some time. Experience plays a pivotal role in deciding about the advertising campaign and selecting the best places to put the boards.

Cost should be one of the deciding criteria, but it is not the whole and sole. More importance should be given to the experience in the field and diversity of the projects handled earlier. The more versatile company you choose, the higher is the achievement.

Strategic placement of outdoor advertising brings huge profits in Dubai

What is the most sought advertising niche in Dubai? Any guess? Well, all of us know that this wonderful city opens unlimited business avenues for people worldwide. It is said that the Dubai Market is the leading market in the world. Obviously, entrepreneurs think a lot beyond billboards which is the conventional form of Outdoor Advertising in dubai. Since a large number of people travel on the roads of Dubai daily, it is a highly effective form of grabbing the attention. It is the reason; you can see enormous advertisements and billboards on the both sides when you travel in Dubai.

Today we have a full spectrum of choices that make the outdoor advertising further influential and effective than the stone-age methods. You get round-the-clock exposure to your brand and high levels of attention. For example, 3-D billboards or LED Billboards are quite popular today. They are brilliantly beautiful and engaging. They are so tempting that not only they grab the attention of viewers, but play a significant role in influencing the buying decision.

Why is Outdoor advertising still popular?

You might get amused with the fact that how come an outdoor advertising agency in dubai is still so much popular when we have several other strong modes of communication? Well, the answer is simple. Outdoor advertising is visible to the majority of people in Dubai because there is a big crowd on the streets always. People spend considerable time in commuting. Hence, the exposure of billboards is quite high. Therefore, brand owners prefer outdoor advertising agency to a printing & advertising company in dubai.

How to take the maximum benefit from billboards?

When you place the billboard at a strategic location, it brings big profits. Particularly, billboards on the highways or commercial areas have been found incredibly effective. Since they reach the maximum target audience, the return on investment is pretty impressive.

It is the reason; outdoor advertising is an essential part of the marketing strategy in Dubai. Media agencies make it further effectual by making use of the latest concepts. These cost-effective packages bring great benefit to the brand owners.

You are a local company, or you are an international brand that wants to enter the lucrative marketplace of Dubai, there is a huge scope for everyone there. You have to find out the target audience and place the product or service in the right manner. The success is guaranteed.

Shift from conventional offset printing to digital, it’s a revolutionary change

The modern era of printing is rapidly shifting to new technology, and the good old systems are phasing out from the scene. Well, every change is difficult to manage and so is the change of printing technology. Experts of offset printing, who put so many years of their life in mastering the technology, are required to unlearn it and learn new concepts.

In the old-styled offset printing machines, the sheet or web gets converted into signatures. These signatures are gathered on the gathering sections or binder. They are taken to the subsequent unit where binding, stitching or casing activities are performed.

In the scenario of transition, both vendors and printers are supposed to keep a close watch on what is happening at the technical frontiers. They need to put the thinking cap always on. As digital printing companies in dubai rapidly replacing the old technology, people get better and improved output.

The world of digital printing is different

If you closely monitor the digital printing side, then the situation is quite different. The starting point of the process is; the printed roll. Here, 20-inch width is the most common one, and you have modern printing machines that can support up to 40-inches of width. Do you think it is quite challenging? Not really! With modern smart digital printers, you can finish the tasks pretty easily.

The final leg of the production process cuts or slits the product. You can attach automatic folding or cutting machines also to the unit. Thus, you can make rolls of the finished product or you can cut then into desired sheet size.

It is also possible to send the sheets to a binding or stitching machine so that you get the finished product without any hassles. Smart machines have the ability to switch through the formats and sizes so that there is versatility in the output. You may run the printing process in multiple shifts so that the efficiency is more. Many printing companies in dubai are following the idea of running multiple shifts and reaping sizeable profits.

Automation is the buzzword

As people demand for high-quality output with no compromiseg on productivity, digital printing services in dubai use automation techniques to bridge the gap between the demand and the supply. It is needless to say that it is possible only when people use smart, automated methods. Automatic, fast-speed slit, slit-and-cut or plow-folded machines produce bulk quantities in the least possible time.

Want to build the brand using outdoor advertising, here are few amazingly effective tips

Brand building is a perpetual thing, not intermittent. You need long-term strategy to establish an identity about the product, service or brand in the minds of your consumers. Even if you hire the most expensive advertisement company in Dubai,it is not guaranteed that you will get overwhelming results always. It is a bit tricky thing where trial and error works.
Why do you need to build the brand? Well, nothing gets sold if it is not marketed well. Reputation and perceived value play a critical role. No wonder, companies spare a big chunk of annual marketing budget for it. According to advertising gurus, one should keep in mind a few important things while building a brand.
(i). First and foremost, you have to define the values represented by your brand. You are responsible for it and not the agency hired by you for Outdoor Advertising in Dubai.

(ii). Find out a few key points that stand you apart from the competitors. Again, you are the best judge of it. However, you can seek help of experts if you feel so.

(iii). Know your audience. What are their preference and likings? Design campaigns accordingly.

(iv). Make use of the logo consistently and continuously. The more it strikes to the eyes, the longer it stays in the mind. Talk to the outdoor advertising agency in Dubai about the possibilities of using it creatively and effectively.

(iv). Maintain consistent fonts, colors, images and feel of advertising. It goes without saying, if you have a structured brand identity already.

(iv). Decide the tone of communication and keep it consistent throughout. If it is witty, then it should be like that everywhere. If it is formal, then keep it formal all the time.

(iv). Decide your priorities, find out your strengths and then derive at the campaign. Talk to the expert Advertising Company In Dubai if you are not clear about it.

(iv). Make use of new-age marketing tools such as social media. It sounds strange, but people have got greatly benefited by popularizing outdoor campaigns on social media platforms. It made people curious to see it. Hence, use it as much as you can.

The tips mentioned earlier are quite helpful when you decide to go for brand building campaign. They help in developing the right kind of advertising that gives the brand a right perspective. These points are more important than hiring an efficient Advertising Company In Dubai.

Make your brand highly visible by using cost and energy efficient LED lighting

In the highly competitive and dynamic market scenario today, you can’t afford to lose attention of a single customer. When everyone else is there in the arena, you have to present yourself in a unique manner. Statistics say that outdoor advertising is an age-old marketing technique that has proven its utility and effectiveness. It gives a chance to attract many eyeballs in relatively fewer bucks. There has been a great improvement in it and today we have attractive, eye-catching digital signage to attract the audience.
It is not a wise thinking to rely on in-house marketing efforts. Since you aren’t the expert, hire a professional company offering efficient Outdoor Advertising in Dubai. It has the knack of communicating only relevant information to the viewers without diverting their attention. With the right use of digital signage, they convey the message quite well.

Easy to use, and quick to update digital signage are talk in the town

When you hire a proficient signage advertising services in Dubai, it performs a detailed analysis based on your requirements. Right from physical parameters such as type, color, and illumination of the signage, they decide about the best places to display the signage and frequency of update. Modern signage boards predominantly use LED lights due to long-lasting performance and extended life. Cost-effectiveness is the most important aspect today. No wonder, majority of signage use LED lighting.
(i). LED is brighter than conventional neon lights. They last longer and require less energy. LED lights are brighter than other sources of light.

(ii). When you wish to change the content, fonts or images; LED makes it quite easy.

(iii). It is estimated that LED lights last up to 100,000 hours. They need almost no maintenance, and they are not as fragile as neon lights.

(iv). Easy and flexible LED lights are environment-friendly as well. They convert electrical energy into light energy without the need for any medium. LED generates no heat energy. No wonder,signage companies in Dubai prefer them for all types of applications.

When you need long-lasting, attractive digital signage to advertize your product or services effectively, LED lighting is the best. Good-quality signage company in Dubai used LED nowadays. Though they work without trouble for years, one needs to replace them if the light flickers or becomes blurry. Since cost of LED lights have dropped considerably, they will become further affordable in the coming years.