Digital Printing vs. Offset Printing

So for us, printing is printing, whether digital or offset. We barely know the difference.Let’s take a look at the two printing methods i.e. digital printing and offset printing, their differences, and whether it makes sense to choose one or the other for your next print project.

What is Offset Printing?

Offset printing is mass-production printing system wherein images on metal plates are transferred (offset) to rubber blankets or rollers and then to the print media. Offset printing is one of the best choices when a larger quantity of printing is required, as it also provides accurate color reproduction, crisp and clean professional looking printing.

What is Digital Printing?

Digital printing does not use plates the way offset printing does, though users options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing is best when lower quantities are needed. One more benefit of digital printing is its variable data capability. When each collateral needs to have a different code, name or address, digital printing is the only way to go. Offset printing cannot accommodate this need.

Offset printing is one of the best way to produce bulk print projects, but many businesses or individuals don’t need large runs of 500 or more and thus, digital printing is the best solution when less quantity is required.

Advantages of Digital Printing:

  • The Setup costs is lower for short runs
  • You can print only the amount you need, when you need it
  • You can have Lower minimum quantities be it as low as 1, 20 or 50 pieces
  • The black and white digital printing is inexpensive
  • Digital printing has Variable data capability (names, addresses, codes or numbering can be done easily)
  • Improved technology has made digital quality acceptable for more uses

Advantages of Offset Printing:

  • Helps to print Large quantities cost effectively
  • The more you print, the cheaper the price per piece
  • There is a large variety of paper types with custom finishes
  • Special custom inks such as metallic and Pantone colors are available

Offset printing and digital printing, both are useful printing methods. Each has their own benefits depending on your project’s requirements. If you need larger runs of a project, into the hundreds or thousands, or are using a specific color, then offset printing is the only way to go. You can make use of a much wider variety of papers and different types of specialty inks, such as metallic or fluorescent inks in the offset process.

If you have a small run of even less than 100 or the need for individual addresses or information is required, digital printing is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!

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Strategic placement of outdoor advertising brings huge profits in Dubai

What is the most sought advertising niche in Dubai? Any guess? Well, all of us know that this wonderful city opens unlimited business avenues for people worldwide. It is said that the Dubai Market is the leading market in the world. Obviously, entrepreneurs think a lot beyond billboards which is the conventional form of Outdoor Advertising in dubai. Since a large number of people travel on the roads of Dubai daily, it is a highly effective form of grabbing the attention. It is the reason; you can see enormous advertisements and billboards on the both sides when you travel in Dubai.

Today we have a full spectrum of choices that make the outdoor advertising further influential and effective than the stone-age methods. You get round-the-clock exposure to your brand and high levels of attention. For example, 3-D billboards or LED Billboards are quite popular today. They are brilliantly beautiful and engaging. They are so tempting that not only they grab the attention of viewers, but play a significant role in influencing the buying decision.

Why is Outdoor advertising still popular?

You might get amused with the fact that how come an outdoor advertising agency in dubai is still so much popular when we have several other strong modes of communication? Well, the answer is simple. Outdoor advertising is visible to the majority of people in Dubai because there is a big crowd on the streets always. People spend considerable time in commuting. Hence, the exposure of billboards is quite high. Therefore, brand owners prefer outdoor advertising agency to a printing & advertising company in dubai.

How to take the maximum benefit from billboards?

When you place the billboard at a strategic location, it brings big profits. Particularly, billboards on the highways or commercial areas have been found incredibly effective. Since they reach the maximum target audience, the return on investment is pretty impressive.

It is the reason; outdoor advertising is an essential part of the marketing strategy in Dubai. Media agencies make it further effectual by making use of the latest concepts. These cost-effective packages bring great benefit to the brand owners.

You are a local company, or you are an international brand that wants to enter the lucrative marketplace of Dubai, there is a huge scope for everyone there. You have to find out the target audience and place the product or service in the right manner. The success is guaranteed.

Shift from conventional offset printing to digital, it’s a revolutionary change

The modern era of printing is rapidly shifting to new technology, and the good old systems are phasing out from the scene. Well, every change is difficult to manage and so is the change of printing technology. Experts of offset printing, who put so many years of their life in mastering the technology, are required to unlearn it and learn new concepts.

In the old-styled offset printing machines, the sheet or web gets converted into signatures. These signatures are gathered on the gathering sections or binder. They are taken to the subsequent unit where binding, stitching or casing activities are performed.

In the scenario of transition, both vendors and printers are supposed to keep a close watch on what is happening at the technical frontiers. They need to put the thinking cap always on. As digital printing companies in dubai rapidly replacing the old technology, people get better and improved output.

The world of digital printing is different

If you closely monitor the digital printing side, then the situation is quite different. The starting point of the process is; the printed roll. Here, 20-inch width is the most common one, and you have modern printing machines that can support up to 40-inches of width. Do you think it is quite challenging? Not really! With modern smart digital printers, you can finish the tasks pretty easily.

The final leg of the production process cuts or slits the product. You can attach automatic folding or cutting machines also to the unit. Thus, you can make rolls of the finished product or you can cut then into desired sheet size.

It is also possible to send the sheets to a binding or stitching machine so that you get the finished product without any hassles. Smart machines have the ability to switch through the formats and sizes so that there is versatility in the output. You may run the printing process in multiple shifts so that the efficiency is more. Many printing companies in dubai are following the idea of running multiple shifts and reaping sizeable profits.

Automation is the buzzword

As people demand for high-quality output with no compromiseg on productivity, digital printing services in dubai use automation techniques to bridge the gap between the demand and the supply. It is needless to say that it is possible only when people use smart, automated methods. Automatic, fast-speed slit, slit-and-cut or plow-folded machines produce bulk quantities in the least possible time.