Outdoor advertising, extract the maximum from billboards

Billboard advertising is one of the popular forms of traditional Outdoor Advertising in dubai. In spite of the popularity of online ads and social media advertizing, entrepreneurs still rely on it. What is the secret of the popularity? Experts say that when you combine it with other modern ways of advertising, the impact is long-lasting. It is possible to create awareness and to yield results. Of course, there are pros and cons of it. However, you can minimize the disadvantages and leverage the benefits by making the right use of it.

What are the benefits of billboard advertising?

You get excellent visibility

When billboards are placed at a strategic location, there is a high probability of grabbing the attention of viewers. Experts say that selection of the right place is the most critical aspect which needs expertise. Hire an agency that can assess the visibility and viewing angle of the board. Hire an outdoor advertising agency in dubai to do it. Remember, good billboards always bring great consumer recall.

You can target specific customer group

Since you place hoardings and other outdoor advertising stuff at the most appropriate location, it is possible to grab the attention of the precise customer group. As the product marketing costs reach sky high, effectiveness and efficiency are critically important.

It is an engaging medium which impacts the buying decision

According to statistics, the majority of the purchase decisions happen quite before the actual buying transaction. Therefore, placing the right advertisement at the right place would be a great idea. Location plays a great role in influencing the customer. Experts call it ‘the terminal window’ that affects the shopping behavior. Also, customers like interesting and appealing advertisements and not feel them distracting.

Assign the task to the right agency

We say several benefits of hiring Advertisement company in dubai. However, it is equally important that you call the right agency to take charge of your work. You must depend on a company that has been in the business for quite some time. Experience plays a pivotal role in deciding about the advertising campaign and selecting the best places to put the boards.

Cost should be one of the deciding criteria, but it is not the whole and sole. More importance should be given to the experience in the field and diversity of the projects handled earlier. The more versatile company you choose, the higher is the achievement.

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Make your brand highly visible by using cost and energy efficient LED lighting

In the highly competitive and dynamic market scenario today, you can’t afford to lose attention of a single customer. When everyone else is there in the arena, you have to present yourself in a unique manner. Statistics say that outdoor advertising is an age-old marketing technique that has proven its utility and effectiveness. It gives a chance to attract many eyeballs in relatively fewer bucks. There has been a great improvement in it and today we have attractive, eye-catching digital signage to attract the audience.
It is not a wise thinking to rely on in-house marketing efforts. Since you aren’t the expert, hire a professional company offering efficient Outdoor Advertising in Dubai. It has the knack of communicating only relevant information to the viewers without diverting their attention. With the right use of digital signage, they convey the message quite well.

Easy to use, and quick to update digital signage are talk in the town

When you hire a proficient signage advertising services in Dubai, it performs a detailed analysis based on your requirements. Right from physical parameters such as type, color, and illumination of the signage, they decide about the best places to display the signage and frequency of update. Modern signage boards predominantly use LED lights due to long-lasting performance and extended life. Cost-effectiveness is the most important aspect today. No wonder, majority of signage use LED lighting.
(i). LED is brighter than conventional neon lights. They last longer and require less energy. LED lights are brighter than other sources of light.

(ii). When you wish to change the content, fonts or images; LED makes it quite easy.

(iii). It is estimated that LED lights last up to 100,000 hours. They need almost no maintenance, and they are not as fragile as neon lights.

(iv). Easy and flexible LED lights are environment-friendly as well. They convert electrical energy into light energy without the need for any medium. LED generates no heat energy. No wonder,signage companies in Dubai prefer them for all types of applications.

When you need long-lasting, attractive digital signage to advertize your product or services effectively, LED lighting is the best. Good-quality signage company in Dubai used LED nowadays. Though they work without trouble for years, one needs to replace them if the light flickers or becomes blurry. Since cost of LED lights have dropped considerably, they will become further affordable in the coming years.

Want to reap maximum benefits from the exhibition? Know about the best strategies

In spite of having superior products and services, a poor visual appeal of Custom made exhibition stands makes your presence ineffective. Experts vouch for a “Wow” factor if you want to stand heads and shoulders above the competition. It is critically important to create the first impression effectively. Creating an eye-catching exhibition stand that attracts many eyeballs and brings phenomenal ROI is an art. Exhibition stand builders know the tricks and trends of making stands that offer a real visual treat to the spectators. With the experience of showcasing products and services on several platforms, they gain more and more perfection.

Key strategies to bring good return from exhibitions

  • Establish goals first: Before you place the order for Exhibition stand construction, be clear about the results you want to obtain from it. Why are you participating in the trade show? Is it just for marking the presence or there are explicit business goals? What all do you want to communicate by the exhibition stand?

  • Make stands that reflect your image: Always remember that the exhibition stand is your presence in the event. Hence, it should reflect the image of the organization and brand value. It should position your image well. Color code, theme, and interior should go in tune with the corporate identity.

  • Who is your target audience: The moment you assign the task to one of the best Exhibition stand companies in Dubai, the first thing it wants to know is, the target audience. The design of the stand should focus towards their needs and assumptions. What is the use of creating a fabulous stand that doesn’t bring any business for you?

  • Make sure you utilize every inch of available space: Booth space is expensive. You pay a hefty amount for every inch of it. Hence, it is quite obvious that you use it wisely and efficiently. Though Expo stand builders are expert in it, you should also pay proper attention towards it. Most of the exhibitions offer excellent height (up to 10 meters sometimes), maximize it for a better business benefit if there is no limit defined. Of course, you can’t build a stand which is 10 meters tall; there can be clever ideas like erecting a high arch or using a rotating sign in the middle of it. Experienced Exhibition stand makers know the best ways of using the height.

These tricks bring a fantastic return on investment from the exhibition stand.

Significance Of Associating With The Leading Advertising Company In Dubai

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As an ingenious entrepreneur, you must be nurturing dreams of business expansion. According to the current marketing trends, there has been a major upsurge in the need for advertising in business expansion. Reflections from the past will also vote in favor of the significance of advertising. However, with the passage of time; there has been a significant shift in the modes of advertising.

Apart from all the other senses, your vision creates a much greater impact on your mind. Perhaps, this is the reason for you to believe what you see. Therefore, some of the pioneering advertising enterprises of the market are belting out exclusive outdoor advertising strategies for their esteemed clients.
 
Comprehensive advertising solutions
In case, you wish for comprehensive advertising solutions, you have to nail down associations with the leading advertising agency. With the presence of the best Advertising Company In Dubai, you have precious little to worry in this regard. Associate yourself with Brand Me Advertising and place complete reliance on their all-inclusive advertising solutions. Apart from other effective advertising solutions, signage fabrication and designing happens to be one of their areas of excellence.

Moreover, there are signage solutions for both the market giants and the startups. Additionally, with the availability of outdoor and indoor solutions with them, you can perfectly fulfill your entire signage solutions requirements.

Creating perfect visual impression
For accelerating the growth of your brand, you need to create a strong visual impact. And when perfect visual impression creation is on cards, then there is hardly anything better than outdoor advertising. Well, with Brand Me Advertising awaiting your beck and call, you can effectively ensure the best outdoor advertising for your firm.

Regarded as the market leaders of OutdoorAdvertising in dubai, this particular agency will carve out the most attractive exhibition stands for your business. Because of their judicious outdoor advertising approaches, your brand will earn a coveted spot amongst prospective consumer group. Moreover, the stunning designs and comprehensive layout of the stands will positively contribute to your brand popularity.

Significance of digital printing
While planning for a successful brand promotion, your elementary goal is to get noticed. Precisely, captivating the attention of the target consumers is what you plan for. And quite inevitably, you need the assistance of the unmatched printing & advertising company in dubai for this job.

Build associations with Brand Me Advertising and discover a one-stop solution for your entire digital printing needs. There are diverse varieties of printing Medias available with them. Depending upon your specific requirements, you can choose between the banners, vinyl, and poster or flex formats.

Associate With The Leading Exhibition Stands Companies In Dubai

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With rapid progression in the advertising market, you are sure to discover a plethora of effective marketing tools. Moreover, these advertising tools are available for diverse advertising requirements.
As the prolific business developer or ace marketer, you are surely aware of the significance of these marketing tools. Therefore, you can perfectly gauge the significance of exhibition stands in brand promotions. Your day-to-day business activities will not require participating in events, exhibitions or promotional campaigns. Quite inevitably, whenever they are on cards, you must channelize 100% effort in turning them into huge success. In this regard, an attractive exhibition stand can lure potential consumers to your brand.
Perfectly matching your requirements
Associating with the leading professionals is the key to getting the best services. Well, in that case, you must place complete reliance on Brand Me Advertising. As the unsurpassable Exhibition Stand Builders In Dubai, they possess the capacity to comprehend your requirements.
As the most obvious upshot, you will discover custom built exhibition stands perfectly matching your requirements. For those dealing with a time crunch, there are portable stands. They are easy to use and swiftly installable.
Get skilled assistance
At the pioneering companies, you can be sure of receiving skilled assistance. And Brand Me Advertising is no exception. The professionals operating with them are great achievers of excellence in their respective fields. Ranking amongst the topexhibition stands companies in dubai; this particular enterprise strives hard to satisfy their clients.
There are high-quality stands designing services with friendly after-support. Other than that, you can also opt for their merchandise kiosks for building effective communications with your target consumers. Seek their assistance and let your brand grab all the eyeballs in the biggest trade exhibition of the country.
Varieties of formats available
For catapulting your business or brand to the peak, you need to capture the attention of your targeted consumer group. Now, for doing that, you need to hit their minds with your distinctive brand promotion. And that is hardly possible without creating a strong visual impact. Opt for the services of digital printing companies in dubai and achieve an economical gateway for captivating customer attention. Moreover, with a host of formats and layouts available with them, you can perfectly take your pick.

Steps To Reach To Your Appropriate Target Audience

Features such as clarity and design of your particular message are the most important facts when it comes to the achievement of your ad, but only if the campaign is able to reach the appropriate audience. So, before designing your campaign, you should first properly define your audience and their precise habits. Do not let your ad speak out to ears that aren’t hearing!

There are three key questions you need to ask yourself:
1. Who is your target audience?
You need to keep in mind things like:
Age
Income Level
Gender
Ethnicity
Sexuality
Family Role (mothers, grandparents, etc.)

2. What is their lifestyle like?
Lifestyle is the distinctive way of life of an individual, culture or group. It describes consumers and thus it shouldn’t be ignored when developing your marketing plan.
When selecting a location for the particular ad, think of your targeted individuals and the locations they go to and not just the busy areas.
So for that you need to make sure to answer the following questions:
Where do they actually spend their free time?
Cinemas
Gyms & sports grounds
Theatres
Universities
Museums & exhibitions
Public spaces (parks, markets)
Concerts

What are their travelling routes?
High streets
Train Stations
Bus stops/routes
Airports
Underground stations
Junctions

Where do they usually shop?
Shopping centres
Local markets
Supermarkets
High streets (e.g. Oxford Street)

3. When should you actually advertise?
You need to take into consideration the time span your audience would most likely be interested in your particular product. If you want to increase the sales of your flower shop, festive days are your best bet. Likewise, all businesses can take advantage of the bank holidays, when ads get more witnessed, as more people are passing the roadways. Here are some more thoughts:
Back to school period
Valentine’s day
Father’s/ Mother’s day
Religious holidays
Sales periods
Bank holidays
To sum up, in case you want to effectively target specific age groups you need to know exactly where and when to advertise. So think of the particular points listed above when planning your campaign to get assurance that your ad will be an achievement.
Brand Me Advertising who is a well known advertising company in Dubai will help you reach your target audience with our latest technology. When you create your signage, you should create it considering your target audience and now you can get advantage of the best signage company in Dubai. We do not provide you with usual material for advertising; we offer you something new and unique so that people will remember your brand well. There are many signage companies in Dubai but you will find uniqueness in our services.

Know What Is More Effective For Your Ads – Emotions or Rather Facts

Advertisements are most spoken of as the nervous system of the commercial world. As our nervous system is created to provide us with all the possible sensations from objects, so the advertisement which is like the nervous system must awaken in the reader as many various forms of images as the object itself would excite.
Just imagine that there are two outdoor advertising campaigns for a brand of apple juice. The first billboard represents a bottle of apple juice in a multi-coloured print, exhibiting all the nourishing facts of the beverage: low calories, no sugars, multivitamins. With ripe apples and water drops, the billboard noticeably plays the healthy card, offering the product as a refreshing and invigorating beverage.
The second billboard displays more of a way of being or a mood. Think of a luxurious garden or a golden beach with a curvy and beautiful woman sipping from a glass of apple juice. Betting on an interesting element, the ad executes the product in a dreamy sensation. Drinking the juice may mean to take you to that paradisiacal backdrop.
You can very well see where this is going. The first ad is clearly relying on facts, while the second one appeals to your feelings. At the expense of a gross overview, it can be said that all ads are either emotional or either rational. Obviously, the degree in which an ad is any of the two is an additional problem that leaves us with a vast scale of potentials in terms of emotional influence.
So what kind of ads is most fruitful in convincing people to purchase a product? What do scientists say about it? Well, they just don’t have a precise answer to it. The brain is such an unpredictable and complex machine with a decision-making procedure resembling a complicated maze.
Research on the topic has however generated some fascinating results. Actually, customers favour rational ads for things of utility such as financial services, medicine and cars, while they favour more of an emotional tactic to more self-indulgent products such as beer, clothes or perfume. Age also plays a vital role like older consumers may favour emotional ads for nearly all the products they buy.
However, the most positive ads are those that have both cognitive appeal as well as broad emotions. They should simultaneously target persuasion, aspiration and emotions. Wondering why is it so? Well, every individual is capable of both irrational and rational behaviour. Even the most irritable or thoughtful people have a sentimental side, and the rational and emotional features tend to trigger different parts of the brain. In other words, if you want to encourage, you will also need to seduce.
Brand Me Advertising is an outdoor advertising company in Dubai that offers you with outdoor advertising that appeals the people and attracts them to your brand. We help in creating brand awareness with our attractive exhibition stands, digital stands and much more. Advertising in Dubai is now much easier with Brand Me Advertising. Let your customers speak about your brand and spread the good word of mouth about your brand. Let your brand be advertised by the best advertisement company in Dubai.

Certain Tips for Effective Use of AV on Your Display Stand

Audio and visual effects are one of the best ways to prompt your exhibition space. Colour graphics can work really well, but at times you need a little extra boost to be the best in the crowd of many. Effectively applying audio, video andlight can increase your chances for success. Here are certain tips for effective use of AV on your display stands:
Tip 1: Enable Your Product To Be In The Spotlight
Use effective lights to light up your product. Event attendees want to see what is available with you, so make is as noticeable as possible with lighting. You can highlight aseparate floor model or use an entire row of lights to brighten a shelf or any other display surface.

Tip 2: Don’t Blast & Irritate Attendees with Audio
If you have certain music or any other audio playing in your booth, be aware of the volume. You should not turn up the volume level that is uncomfortable and which scares the attendees. Maintain an appropriate level of audio that’s audible but not loud and irritating

Tip 3: Try Avoiding Washed Out Colours in Displays
Light that is too bright or powerful can washout colours and may result in items to look lacklustre. Make sure the right and appropriate level of lighting is generated for more visual effect. This may even include lowering ordimming them.

Tip 4: Keep Video Quality as High as Possible
In case your budget is low you may be interested to throw together a video at home. This could prove to be a loss to you if the finished product looks too unprofessional. Video quality is significant if you wish your visual media to have aninfluentialeffect. You may probably be better off with no video rather than presenting a low quality video to the viewers.

Tip 5: You Must Not Rely Completely on Audio to Get Your Message Out
Use audio as anadditionalfactor, not the chief delivery system for your communication. It’s not that easy to speak to strangers, specifically if you are too shy or very self-conscious, nevertheless it’s a must at an exhibition. You need to make sure you combine audio andvisual factors with human interaction to send a really strong message that’s more probable to convert attendees into warm leads.

Tip 6:Generate Videos at the Event and Even Share Them
You need to generate interest throughout and after the event by recording short videos of attendees that are visiting your booth. You can even capture pictures that can make your space look popular andbusy then upload them to your social media pages as well as yourwebsite. You can even upload on the spot from your smartphone during the particular event to generate a stir on social networks.
Brand Me Advertising is one such advertising company in Dubai who are known for their best display stands advertising services. We have produced anddesigned display stands for many top FMCG Companies. We help our clients in Dubai by help them create brand awareness for their products or services by advertising in Dubai. For any advice you can call us right now on 00971 55 2177280 or you can also write to us on info@brandmeadvertising.com.

Benefits of Exhibition Stands

There are numerous benefits to hire exhibition stand for both largecompanies andfirst-time exhibitors, who are looking out to reduce their costs while still maintaining a strong presence at business exhibitions. Some of the significant benefits of hiring an exhibition stand are below:
1. Convenience
Hiring Exhibition stand can offer you with a high visual effect without having to invest large sum of money. This is particularly useful if you are attending a trade show for the first time and are not pretty much sure of the ROI it will provide.
2. Flexibility
Our modular exhibition system permits you to customise your exhibit for each and every trade show you attend. You can test with numerous configurations to see what works best for your exhibitions.
3. Cost Effectiveness
If you are not attending many shows or have added some new ones to your list, hiring an exhibition stand can be a cost effective way to make a good impression without having to spend a lot of money. Modular exhibition stand hire is also affordable for shows that are overseas, saving you large amounts on shipping costs.
4. Extra Options
By hiring an exhibition stand, you can perhaps stretch your trade show budget to take into account new options that you might not have otherwise been able to afford. Extra-large format graphics, dramatic lighting, brochure racks and furniture are hire options that can add effect to your presence.
By working with a skilled and qualified Exhibition stand builders in Dubai like Brand Me Advertising, you can give yourself much more choices for exhibiting at your next event. We deliver a full exhibition stand design in the most innovative way so that you can grab maximum attention from people. Exhibition stands in Dubai is now possible with one of the top advertising company in Dubai i.e Brand Me Advertising.

All About Brand Strategy

Your brand is not just your logo, slogan or name; it is the entire know-how your prospects and customers have with your company, service or product. Your brand strategy describes what you stand for, the personality you convey andthe promise you make while it comprises of your logo, colour palette and slogan, those are only creative factors that convey your brand. Branding is crucial for services andproducts sold in vast consumer markets. It’s also significant in B2B because it helps you stand out from your rivalry. Your brand strategy brings your competitive setting to life, and works to position you as a positive “something” in the mind of your customers andprospects

Think about popular consumer brands like Disney, Starbucksor Tiffany. You perhaps know what each brand signifies. Now visualizethat you are competing against one of these companies. If you want to capture substantial market share, start with a strong brand strategy or you may not get too far. In your business, there may or may not be a strong B2B brand. But when you put two corporations against each other, the one that signifies something valuable will have an easier time reaching, closing,engaging and retaining customers. Fruitful branding also generates “brand equity” – the sum of money that customers are ready to pay just because it’s your brand. In addition to make revenue, brand equity makes your company itself more valued over the long term.

Before working on your brand strategy, make sure you’ve recognized your competitive positioning strategy – your brand strategy will get it to life.
If you have a brand strategy, make sure it’s as in effect. You need to state your brand story,personality and positioning statements. You need to think of your brand as anindividual with a different personality. Describe him or herand thendeliver these qualities in everything you do and create. You can choose fonts,colours and other visual features that match your personality. Regulate how your teams will interact with customers andprospects to express the personality and assure your brand “lives” within your company. Along with your competitive positioning strategy, your brand strategy is the crux of what you represent. A great brand strategy helps you communicate in a much better way with your market, so track it in every communication you have with your customers andprospects.

Advertising in Dubai is difficult if you don’t have the best brand strategy. Brand Me Advertising is one such advertising company in Dubai that will help you to brand your product or service in the best way. There are many signage companies in Dubai but we will provide you with the most innovative signage service that will grab the attention of many. So when it is about brand awareness then do remember us.