Ways In Which Digital Printing Can Help You Grow Your Business

Everyone & anyone in the world is aware that the world is digitalized! Technology, writing, cooking or studying – every aspect of life has taken over digitally. We are well versed with the term ‘Traditional Printing’ but unaware of what ‘Digital Printing’ stands for. Let’s get into the basics of it.

You own a business & need company logo, flyers, postcards or visiting cards – opt for digital printing. You may have a question WHY? Digital printing has many advantages over traditional printing in ways. Digital printing is done with the help of a computer, which reduces the cost of paper & ties up the eco-friendly concept. It also extracts all the chemicals once used by traditional printing. Digital printing provides uniformity in printing, unlike traditional printing. Another major point covered by digital printing is, it allows you to choose any fabric or paper for your prints. It all depends on your choice, whether you would like a glossy or matte finish for your prints. You can also; print it in different manners to select which best one would go forward in the market. This is an added advantage of choosing digital printing. It gives you a wide range of options to choose from and hence is much preferred.

Digital printing gives out a professional & clean look which attracts your customers or clients. You must be wondering if the quality is excellent, the time taken for this process would be long. We would clear this misunderstanding too. Digital printing understands your deadlines & caters to a fast pace of life. It doesn’t involve long hours for professional outcomes. It gives out the best in a short period so that you can present the best. You can further utilize the time in another important discussion that will help your business grow. It helps in communicating a brand’s message perfectly and also helps in attracting a potential audience.

Digital printing or services in Dubai are growing & evolving fast. Dubai is a country which shines bright even in the storms can’t be on a traditional track. Dubai & digital walk hand in hand. The digital printing companies in Dubai help its business follow the trend & stay updated. As advertising is one of the major aspects, the business’s want the best & most innovative form of advertising to attract its target audience. For a long run, digital printing will not turn its table or dissolve, as people are moving towards eco-friendly zone, digital printing gets more clicks than any other. Many countries that cater to advertising opt for digital printing over traditional due to its advantages. This method of printing is probably the best option for you to choose as it can help in creating a strong impact on the target audience through its appealing designs and creative outcomes. It involves no errors as compared to traditional printing and thus saves you costs of reprinting the designs.

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Digital Printing vs. Offset Printing

So for us, printing is printing, whether digital or offset. We barely know the difference.Let’s take a look at the two printing methods i.e. digital printing and offset printing, their differences, and whether it makes sense to choose one or the other for your next print project.

What is Offset Printing?

Offset printing is mass-production printing system wherein images on metal plates are transferred (offset) to rubber blankets or rollers and then to the print media. Offset printing is one of the best choices when a larger quantity of printing is required, as it also provides accurate color reproduction, crisp and clean professional looking printing.

What is Digital Printing?

Digital printing does not use plates the way offset printing does, though users options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing is best when lower quantities are needed. One more benefit of digital printing is its variable data capability. When each collateral needs to have a different code, name or address, digital printing is the only way to go. Offset printing cannot accommodate this need.

Offset printing is one of the best way to produce bulk print projects, but many businesses or individuals don’t need large runs of 500 or more and thus, digital printing is the best solution when less quantity is required.

Advantages of Digital Printing:

  • The Setup costs is lower for short runs
  • You can print only the amount you need, when you need it
  • You can have Lower minimum quantities be it as low as 1, 20 or 50 pieces
  • The black and white digital printing is inexpensive
  • Digital printing has Variable data capability (names, addresses, codes or numbering can be done easily)
  • Improved technology has made digital quality acceptable for more uses

Advantages of Offset Printing:

  • Helps to print Large quantities cost effectively
  • The more you print, the cheaper the price per piece
  • There is a large variety of paper types with custom finishes
  • Special custom inks such as metallic and Pantone colors are available

Offset printing and digital printing, both are useful printing methods. Each has their own benefits depending on your project’s requirements. If you need larger runs of a project, into the hundreds or thousands, or are using a specific color, then offset printing is the only way to go. You can make use of a much wider variety of papers and different types of specialty inks, such as metallic or fluorescent inks in the offset process.

If you have a small run of even less than 100 or the need for individual addresses or information is required, digital printing is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!