Outdoor advertising, extract the maximum from billboards

Billboard advertising is one of the popular forms of traditional Outdoor Advertising in dubai. In spite of the popularity of online ads and social media advertizing, entrepreneurs still rely on it. What is the secret of the popularity? Experts say that when you combine it with other modern ways of advertising, the impact is long-lasting. It is possible to create awareness and to yield results. Of course, there are pros and cons of it. However, you can minimize the disadvantages and leverage the benefits by making the right use of it.

What are the benefits of billboard advertising?

You get excellent visibility

When billboards are placed at a strategic location, there is a high probability of grabbing the attention of viewers. Experts say that selection of the right place is the most critical aspect which needs expertise. Hire an agency that can assess the visibility and viewing angle of the board. Hire an outdoor advertising agency in dubai to do it. Remember, good billboards always bring great consumer recall.

You can target specific customer group

Since you place hoardings and other outdoor advertising stuff at the most appropriate location, it is possible to grab the attention of the precise customer group. As the product marketing costs reach sky high, effectiveness and efficiency are critically important.

It is an engaging medium which impacts the buying decision

According to statistics, the majority of the purchase decisions happen quite before the actual buying transaction. Therefore, placing the right advertisement at the right place would be a great idea. Location plays a great role in influencing the customer. Experts call it ‘the terminal window’ that affects the shopping behavior. Also, customers like interesting and appealing advertisements and not feel them distracting.

Assign the task to the right agency

We say several benefits of hiring Advertisement company in dubai. However, it is equally important that you call the right agency to take charge of your work. You must depend on a company that has been in the business for quite some time. Experience plays a pivotal role in deciding about the advertising campaign and selecting the best places to put the boards.

Cost should be one of the deciding criteria, but it is not the whole and sole. More importance should be given to the experience in the field and diversity of the projects handled earlier. The more versatile company you choose, the higher is the achievement.

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Strategic placement of outdoor advertising brings huge profits in Dubai

What is the most sought advertising niche in Dubai? Any guess? Well, all of us know that this wonderful city opens unlimited business avenues for people worldwide. It is said that the Dubai Market is the leading market in the world. Obviously, entrepreneurs think a lot beyond billboards which is the conventional form of Outdoor Advertising in dubai. Since a large number of people travel on the roads of Dubai daily, it is a highly effective form of grabbing the attention. It is the reason; you can see enormous advertisements and billboards on the both sides when you travel in Dubai.

Today we have a full spectrum of choices that make the outdoor advertising further influential and effective than the stone-age methods. You get round-the-clock exposure to your brand and high levels of attention. For example, 3-D billboards or LED Billboards are quite popular today. They are brilliantly beautiful and engaging. They are so tempting that not only they grab the attention of viewers, but play a significant role in influencing the buying decision.

Why is Outdoor advertising still popular?

You might get amused with the fact that how come an outdoor advertising agency in dubai is still so much popular when we have several other strong modes of communication? Well, the answer is simple. Outdoor advertising is visible to the majority of people in Dubai because there is a big crowd on the streets always. People spend considerable time in commuting. Hence, the exposure of billboards is quite high. Therefore, brand owners prefer outdoor advertising agency to a printing & advertising company in dubai.

How to take the maximum benefit from billboards?

When you place the billboard at a strategic location, it brings big profits. Particularly, billboards on the highways or commercial areas have been found incredibly effective. Since they reach the maximum target audience, the return on investment is pretty impressive.

It is the reason; outdoor advertising is an essential part of the marketing strategy in Dubai. Media agencies make it further effectual by making use of the latest concepts. These cost-effective packages bring great benefit to the brand owners.

You are a local company, or you are an international brand that wants to enter the lucrative marketplace of Dubai, there is a huge scope for everyone there. You have to find out the target audience and place the product or service in the right manner. The success is guaranteed.

Make your brand highly visible by using cost and energy efficient LED lighting

In the highly competitive and dynamic market scenario today, you can’t afford to lose attention of a single customer. When everyone else is there in the arena, you have to present yourself in a unique manner. Statistics say that outdoor advertising is an age-old marketing technique that has proven its utility and effectiveness. It gives a chance to attract many eyeballs in relatively fewer bucks. There has been a great improvement in it and today we have attractive, eye-catching digital signage to attract the audience.
It is not a wise thinking to rely on in-house marketing efforts. Since you aren’t the expert, hire a professional company offering efficient Outdoor Advertising in Dubai. It has the knack of communicating only relevant information to the viewers without diverting their attention. With the right use of digital signage, they convey the message quite well.

Easy to use, and quick to update digital signage are talk in the town

When you hire a proficient signage advertising services in Dubai, it performs a detailed analysis based on your requirements. Right from physical parameters such as type, color, and illumination of the signage, they decide about the best places to display the signage and frequency of update. Modern signage boards predominantly use LED lights due to long-lasting performance and extended life. Cost-effectiveness is the most important aspect today. No wonder, majority of signage use LED lighting.
(i). LED is brighter than conventional neon lights. They last longer and require less energy. LED lights are brighter than other sources of light.

(ii). When you wish to change the content, fonts or images; LED makes it quite easy.

(iii). It is estimated that LED lights last up to 100,000 hours. They need almost no maintenance, and they are not as fragile as neon lights.

(iv). Easy and flexible LED lights are environment-friendly as well. They convert electrical energy into light energy without the need for any medium. LED generates no heat energy. No wonder,signage companies in Dubai prefer them for all types of applications.

When you need long-lasting, attractive digital signage to advertize your product or services effectively, LED lighting is the best. Good-quality signage company in Dubai used LED nowadays. Though they work without trouble for years, one needs to replace them if the light flickers or becomes blurry. Since cost of LED lights have dropped considerably, they will become further affordable in the coming years.

Want to reap maximum benefits from the exhibition? Know about the best strategies

In spite of having superior products and services, a poor visual appeal of Custom made exhibition stands makes your presence ineffective. Experts vouch for a “Wow” factor if you want to stand heads and shoulders above the competition. It is critically important to create the first impression effectively. Creating an eye-catching exhibition stand that attracts many eyeballs and brings phenomenal ROI is an art. Exhibition stand builders know the tricks and trends of making stands that offer a real visual treat to the spectators. With the experience of showcasing products and services on several platforms, they gain more and more perfection.

Key strategies to bring good return from exhibitions

  • Establish goals first: Before you place the order for Exhibition stand construction, be clear about the results you want to obtain from it. Why are you participating in the trade show? Is it just for marking the presence or there are explicit business goals? What all do you want to communicate by the exhibition stand?

  • Make stands that reflect your image: Always remember that the exhibition stand is your presence in the event. Hence, it should reflect the image of the organization and brand value. It should position your image well. Color code, theme, and interior should go in tune with the corporate identity.

  • Who is your target audience: The moment you assign the task to one of the best Exhibition stand companies in Dubai, the first thing it wants to know is, the target audience. The design of the stand should focus towards their needs and assumptions. What is the use of creating a fabulous stand that doesn’t bring any business for you?

  • Make sure you utilize every inch of available space: Booth space is expensive. You pay a hefty amount for every inch of it. Hence, it is quite obvious that you use it wisely and efficiently. Though Expo stand builders are expert in it, you should also pay proper attention towards it. Most of the exhibitions offer excellent height (up to 10 meters sometimes), maximize it for a better business benefit if there is no limit defined. Of course, you can’t build a stand which is 10 meters tall; there can be clever ideas like erecting a high arch or using a rotating sign in the middle of it. Experienced Exhibition stand makers know the best ways of using the height.

These tricks bring a fantastic return on investment from the exhibition stand.

Hosted signage, how is it great for you?

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In the modern era of information technology, you can’t remain aloof about what is happening in the competitive marketplace? Your business can’t remain laggard when others follow the technology f tomorrow. Digital Signage Dubai is the buzzword today. It becomes an unavoidable thing for every industry. You reach the maximum eyeballs by offering messages in a compelling and visually attractive manner. When your brand is presented using high-quality signage, you get high productivity at a low price.
Hosted signage, the new wave

When you have great tools like Cloud Technology handy, it is possible to bring enterprise-level signage solutions in a cost-effective manner by hiring signage companies in Dubai. Hosted services are suitable for the complete spectrum of business ranging from small-scale to MNCs. While a lot of gung-ho about it, many entrepreneurs are still unaware of the incredible power of hosted signage. Here are three most prominent benefits that make it a valuable asset:

1. Quick deployment: The Signage company in Dubai uses Hosted signage, the modern technology that makes fast deployment possible. The old approach takes quite some time in launching the signage project. Since there is a big gap between the investment and return on investment, it is not economically viable. Hosted signage, on the other hand, takes very less time to implement, and the results are almost instantaneous. Lightweight, cloud-powered systems bring a revolutionary change in the way signage is done.

2. The least involvement of top business leaders: With the exposure of digital signage and cloud computing, and further emphasis on hosted service to on-premise signage; top-level management need not involve in the process of decision making. It is a good sign for the business because they will have more time in decision making than operational issues. When the external partner takes care of the execution part, they can focus on the content part.

3. It opens innumerable opportunities: 3. Reports say that hosted signage using cloud technology is at the preliminary stage, and there is a huge potential untapped. A large number of trends will emerge in the organizational landscape. Internet of the things, for example, is the future niche. As entrepreneurs become well-informed about it, they develop a high degree of confidence for investment.

It is the time when business owners should change the perception and understand the true value of cloud and hosted signage. Cloud-savvy organizations can extract the maximum benefit out of it by hiring state-of-the-art signage advertising services in Dubai.

What Is Digital Outdoor Advertising

It is a trite thing to actually say that we now live in the age of digital world. Due to the technological changes around us, no wonder that outdoor advertising has altogether seen a complete remaking during the past few years.

The digital medium can bring numerous benefits to your outdoor ad campaign. The new format ads are merely not only cost-saving and flexible, but can also be communicating, building a better brand-customer relationship. They can also be customized specifically to the company’s own needs, permitting for more creativity and efficient marketing.

Digital outdoor advertising is more flexible
The biggest benefit of going digital is dynamism. By using digital screens, you can appropriately choose the time as well as frequency of your ads, which is mainly helpful if you’re targeting a particular group. As per their habits and routines, you can increase the efficiency of your campaign by displaying it at a particular time of the day.

For example, if you are merely selling stationery, you can choose to show your ad only at the hour parents pick up their kids from school. Likewise, if you’re advertising for your ice-cream parlour, you can choose to display your ad only after the temperature outside has reached to a certain point. Clever, isn’t it?

Digital outdoor advertising is interactive
Digital ads try not to only to catch people’s attention, but also to build a certain link with them and engage them even further. Nowadays ads can incorporate QR, NFC codes, touch screens and such others that can make customers network with product through their own mobile devices. They can also redirect them directly to social media accounts or the company’s own website, thus creating a certain link between the brand and the particular customer and maintaining it even later than the initial contact with the outdoor ad.

Brand Me Advertising is one such advertising company in Dubai that will help you advertise your product or service that helps you to gain viewers. With our team of professionals we provide you with modernization in advertising may it be exhibition stands in Dubai or signage advertising services in Dubai. We are one of the finest advertising agencies in Dubai.

Steps To Reach To Your Appropriate Target Audience

Features such as clarity and design of your particular message are the most important facts when it comes to the achievement of your ad, but only if the campaign is able to reach the appropriate audience. So, before designing your campaign, you should first properly define your audience and their precise habits. Do not let your ad speak out to ears that aren’t hearing!

There are three key questions you need to ask yourself:
1. Who is your target audience?
You need to keep in mind things like:
Age
Income Level
Gender
Ethnicity
Sexuality
Family Role (mothers, grandparents, etc.)

2. What is their lifestyle like?
Lifestyle is the distinctive way of life of an individual, culture or group. It describes consumers and thus it shouldn’t be ignored when developing your marketing plan.
When selecting a location for the particular ad, think of your targeted individuals and the locations they go to and not just the busy areas.
So for that you need to make sure to answer the following questions:
Where do they actually spend their free time?
Cinemas
Gyms & sports grounds
Theatres
Universities
Museums & exhibitions
Public spaces (parks, markets)
Concerts

What are their travelling routes?
High streets
Train Stations
Bus stops/routes
Airports
Underground stations
Junctions

Where do they usually shop?
Shopping centres
Local markets
Supermarkets
High streets (e.g. Oxford Street)

3. When should you actually advertise?
You need to take into consideration the time span your audience would most likely be interested in your particular product. If you want to increase the sales of your flower shop, festive days are your best bet. Likewise, all businesses can take advantage of the bank holidays, when ads get more witnessed, as more people are passing the roadways. Here are some more thoughts:
Back to school period
Valentine’s day
Father’s/ Mother’s day
Religious holidays
Sales periods
Bank holidays
To sum up, in case you want to effectively target specific age groups you need to know exactly where and when to advertise. So think of the particular points listed above when planning your campaign to get assurance that your ad will be an achievement.
Brand Me Advertising who is a well known advertising company in Dubai will help you reach your target audience with our latest technology. When you create your signage, you should create it considering your target audience and now you can get advantage of the best signage company in Dubai. We do not provide you with usual material for advertising; we offer you something new and unique so that people will remember your brand well. There are many signage companies in Dubai but you will find uniqueness in our services.

Know What Is More Effective For Your Ads – Emotions or Rather Facts

Advertisements are most spoken of as the nervous system of the commercial world. As our nervous system is created to provide us with all the possible sensations from objects, so the advertisement which is like the nervous system must awaken in the reader as many various forms of images as the object itself would excite.
Just imagine that there are two outdoor advertising campaigns for a brand of apple juice. The first billboard represents a bottle of apple juice in a multi-coloured print, exhibiting all the nourishing facts of the beverage: low calories, no sugars, multivitamins. With ripe apples and water drops, the billboard noticeably plays the healthy card, offering the product as a refreshing and invigorating beverage.
The second billboard displays more of a way of being or a mood. Think of a luxurious garden or a golden beach with a curvy and beautiful woman sipping from a glass of apple juice. Betting on an interesting element, the ad executes the product in a dreamy sensation. Drinking the juice may mean to take you to that paradisiacal backdrop.
You can very well see where this is going. The first ad is clearly relying on facts, while the second one appeals to your feelings. At the expense of a gross overview, it can be said that all ads are either emotional or either rational. Obviously, the degree in which an ad is any of the two is an additional problem that leaves us with a vast scale of potentials in terms of emotional influence.
So what kind of ads is most fruitful in convincing people to purchase a product? What do scientists say about it? Well, they just don’t have a precise answer to it. The brain is such an unpredictable and complex machine with a decision-making procedure resembling a complicated maze.
Research on the topic has however generated some fascinating results. Actually, customers favour rational ads for things of utility such as financial services, medicine and cars, while they favour more of an emotional tactic to more self-indulgent products such as beer, clothes or perfume. Age also plays a vital role like older consumers may favour emotional ads for nearly all the products they buy.
However, the most positive ads are those that have both cognitive appeal as well as broad emotions. They should simultaneously target persuasion, aspiration and emotions. Wondering why is it so? Well, every individual is capable of both irrational and rational behaviour. Even the most irritable or thoughtful people have a sentimental side, and the rational and emotional features tend to trigger different parts of the brain. In other words, if you want to encourage, you will also need to seduce.
Brand Me Advertising is an outdoor advertising company in Dubai that offers you with outdoor advertising that appeals the people and attracts them to your brand. We help in creating brand awareness with our attractive exhibition stands, digital stands and much more. Advertising in Dubai is now much easier with Brand Me Advertising. Let your customers speak about your brand and spread the good word of mouth about your brand. Let your brand be advertised by the best advertisement company in Dubai.

Why Outdoor Advertising Proves Beneficial To SMEs

Do you believe that outdoor advertising is only for big firms? Below are certain reasons why outdoor advertising is beneficial to small and medium enterprises (SMEs).
• It Helps To Make Your Brand Stronger
Advertising on the lanes will help you to build your brand quickly. Generally people associate outdoor ads with professionalism and big money – how would amateurs probably manage to be sitting next to great brands? Moreover, revealing your name and your logo out in the open will make people remember it much easily.

• Outdoor Advertising Enables You To Get Power
While watching a video on YouTube or reading a magazine, you can perhaps choose whether to have a look at the ads or simply skip them totally. With outdoor advertising it is like this, you can’t just close your eyes and completely avoid the ads on the lanes.

• Frequency In Views Rises
Just having a glance of the ad will probably not influence anyone. Watching it twice a day while going to work will definitely have an impact on the mind. Targeting people’s main driving or walking routes such as junctions and main roads will result in lasting and repeated impressions.

• Targeting Gets Much Better
Usually, people are likely to shop on their regular routes to and from work. Not very frequently do consumers travel around new areas when it comes to spending their money or shopping. You can target the local community by informing them about your product and redirecting them to your business with effective outdoor advertising.

• Engage More Audiences
As an SME you may need to pull as much attention to your business as possible, and not only from your target demographic. With outdoor advertising you can catch almost everybody’s attention in a particular area. When you tend to buy an ad in a particular magazine, your ad will only be viewed by a specific audience.
Billboard ads outside common junctions as well as busy roads allow you to grab the attention of passers-by for couple of seconds. But, people sitting in public transportation are more expected than those sitting in their private car to have a glance through the window, since they are not involved in driving the vehicle. You need to be sure to grab their attention with appealing copy.
Are you the one looking out for top outdoor advertising agency in Dubai? Your search is now over because Brand Me Advertising, an advertising company in Dubai, ensures instant exposure of your brand to passers-by by their most effective Outdoor Advertising in Dubai. We ensure that our outdoor advertising is Big, Bold as well as Colorful so that it can grab the eyeballs of many. So when your product or service needs to be advertised in Dubai, then do remember us and we guarantee you that you won’t be disappointed!

Certain Tips for Effective Use of AV on Your Display Stand

Audio and visual effects are one of the best ways to prompt your exhibition space. Colour graphics can work really well, but at times you need a little extra boost to be the best in the crowd of many. Effectively applying audio, video andlight can increase your chances for success. Here are certain tips for effective use of AV on your display stands:
Tip 1: Enable Your Product To Be In The Spotlight
Use effective lights to light up your product. Event attendees want to see what is available with you, so make is as noticeable as possible with lighting. You can highlight aseparate floor model or use an entire row of lights to brighten a shelf or any other display surface.

Tip 2: Don’t Blast & Irritate Attendees with Audio
If you have certain music or any other audio playing in your booth, be aware of the volume. You should not turn up the volume level that is uncomfortable and which scares the attendees. Maintain an appropriate level of audio that’s audible but not loud and irritating

Tip 3: Try Avoiding Washed Out Colours in Displays
Light that is too bright or powerful can washout colours and may result in items to look lacklustre. Make sure the right and appropriate level of lighting is generated for more visual effect. This may even include lowering ordimming them.

Tip 4: Keep Video Quality as High as Possible
In case your budget is low you may be interested to throw together a video at home. This could prove to be a loss to you if the finished product looks too unprofessional. Video quality is significant if you wish your visual media to have aninfluentialeffect. You may probably be better off with no video rather than presenting a low quality video to the viewers.

Tip 5: You Must Not Rely Completely on Audio to Get Your Message Out
Use audio as anadditionalfactor, not the chief delivery system for your communication. It’s not that easy to speak to strangers, specifically if you are too shy or very self-conscious, nevertheless it’s a must at an exhibition. You need to make sure you combine audio andvisual factors with human interaction to send a really strong message that’s more probable to convert attendees into warm leads.

Tip 6:Generate Videos at the Event and Even Share Them
You need to generate interest throughout and after the event by recording short videos of attendees that are visiting your booth. You can even capture pictures that can make your space look popular andbusy then upload them to your social media pages as well as yourwebsite. You can even upload on the spot from your smartphone during the particular event to generate a stir on social networks.
Brand Me Advertising is one such advertising company in Dubai who are known for their best display stands advertising services. We have produced anddesigned display stands for many top FMCG Companies. We help our clients in Dubai by help them create brand awareness for their products or services by advertising in Dubai. For any advice you can call us right now on 00971 55 2177280 or you can also write to us on info@brandmeadvertising.com.