reason you should hire an advertising agency

Reasons you should hire an advertising agency

Below are some of the reasons as to why you should hire an advertising agency:

1.       Agencies Have More In-House Expertise
An agency hires or partners with several people who are professional in various promotion mediums and techniques. This together gives the agency a meaningfully advanced level of know-how than any business owner or solitary media rep. It is extremely rare to find a media account decision-maker or manager who fully comprehends the details of all the various promotion methodologies. Similarly, a corporate owner is never going to know as much as the authorities an agency can bring in to work on their advertising plan. For outdoor advertising in Dubaiclick here.
2.       The Time-Value Savings an Agency Provides More than Offsets Their Fees
Business proprietors who go straight frequently spend suggestively more time during the week on their advertising. They get bogged down in the minutia of their numerous marketing efforts when they don’t let an agency do the thorough work. This is the time that they don’t actually need to be an expenditure. Overseeing the advertising and making unquestionable that the plan is in line with business goals is the business proprietor’s duty. Intervening in every detail of the advertising plan is usually not the best use of their time. Typically, there are more creative things the commercial owner can do. The damage to efficiency due to advertising micromanagement plan typically costs them far more money than their agency’s payment.
3.       An Advertising Agency is More Objective When Choosing Marketing Techniques
Maximum agencies aren’t obliged to any precise media station or marketing medium. So they are more at freedom to make the best choice for the client based on the state at hand. The contradictory is true for the paper account exec or the radio salesclerk. They are below force to sell certain things in order to fulfill management’s quota for the month.
4.       An Advertising Agency Can Negotiate Lower Media Rates
If an advertising agency frequently buys media, media reps are under pressure from their organization to keep their business. As an agency can choose from all the stations that market to the anticipated demographic, they are free to pick the station that gives them the greatest deal.  Competition between stations incomes lowers promotion rates. As a result, actions often pay less direct retail clients. There is some exclusion to this, but as an overall rule this is true.
5.       Advertising Agencies Have More Relationships at Media Outlets
This is connected to number 4, but is for a dissimilar aim. Agencies usually have dealings at many media outlets that they’ve refined over time. They can influence these relations at all the numerous to get a better deal. It’s less about rivalry for your commercial and more about who you know.

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Strategic placement of outdoor advertising brings huge profits in Dubai

What is the most sought advertising niche in Dubai? Any guess? Well, all of us know that this wonderful city opens unlimited business avenues for people worldwide. It is said that the Dubai Market is the leading market in the world. Obviously, entrepreneurs think a lot beyond billboards which is the conventional form of Outdoor Advertising in dubai. Since a large number of people travel on the roads of Dubai daily, it is a highly effective form of grabbing the attention. It is the reason; you can see enormous advertisements and billboards on the both sides when you travel in Dubai.

Today we have a full spectrum of choices that make the outdoor advertising further influential and effective than the stone-age methods. You get round-the-clock exposure to your brand and high levels of attention. For example, 3-D billboards or LED Billboards are quite popular today. They are brilliantly beautiful and engaging. They are so tempting that not only they grab the attention of viewers, but play a significant role in influencing the buying decision.

Why is Outdoor advertising still popular?

You might get amused with the fact that how come an outdoor advertising agency in dubai is still so much popular when we have several other strong modes of communication? Well, the answer is simple. Outdoor advertising is visible to the majority of people in Dubai because there is a big crowd on the streets always. People spend considerable time in commuting. Hence, the exposure of billboards is quite high. Therefore, brand owners prefer outdoor advertising agency to a printing & advertising company in dubai.

How to take the maximum benefit from billboards?

When you place the billboard at a strategic location, it brings big profits. Particularly, billboards on the highways or commercial areas have been found incredibly effective. Since they reach the maximum target audience, the return on investment is pretty impressive.

It is the reason; outdoor advertising is an essential part of the marketing strategy in Dubai. Media agencies make it further effectual by making use of the latest concepts. These cost-effective packages bring great benefit to the brand owners.

You are a local company, or you are an international brand that wants to enter the lucrative marketplace of Dubai, there is a huge scope for everyone there. You have to find out the target audience and place the product or service in the right manner. The success is guaranteed.

Want to reap maximum benefits from the exhibition? Know about the best strategies

In spite of having superior products and services, a poor visual appeal of Custom made exhibition stands makes your presence ineffective. Experts vouch for a “Wow” factor if you want to stand heads and shoulders above the competition. It is critically important to create the first impression effectively. Creating an eye-catching exhibition stand that attracts many eyeballs and brings phenomenal ROI is an art. Exhibition stand builders know the tricks and trends of making stands that offer a real visual treat to the spectators. With the experience of showcasing products and services on several platforms, they gain more and more perfection.

Key strategies to bring good return from exhibitions

  • Establish goals first: Before you place the order for Exhibition stand construction, be clear about the results you want to obtain from it. Why are you participating in the trade show? Is it just for marking the presence or there are explicit business goals? What all do you want to communicate by the exhibition stand?

  • Make stands that reflect your image: Always remember that the exhibition stand is your presence in the event. Hence, it should reflect the image of the organization and brand value. It should position your image well. Color code, theme, and interior should go in tune with the corporate identity.

  • Who is your target audience: The moment you assign the task to one of the best Exhibition stand companies in Dubai, the first thing it wants to know is, the target audience. The design of the stand should focus towards their needs and assumptions. What is the use of creating a fabulous stand that doesn’t bring any business for you?

  • Make sure you utilize every inch of available space: Booth space is expensive. You pay a hefty amount for every inch of it. Hence, it is quite obvious that you use it wisely and efficiently. Though Expo stand builders are expert in it, you should also pay proper attention towards it. Most of the exhibitions offer excellent height (up to 10 meters sometimes), maximize it for a better business benefit if there is no limit defined. Of course, you can’t build a stand which is 10 meters tall; there can be clever ideas like erecting a high arch or using a rotating sign in the middle of it. Experienced Exhibition stand makers know the best ways of using the height.

These tricks bring a fantastic return on investment from the exhibition stand.

Steps To Reach To Your Appropriate Target Audience

Features such as clarity and design of your particular message are the most important facts when it comes to the achievement of your ad, but only if the campaign is able to reach the appropriate audience. So, before designing your campaign, you should first properly define your audience and their precise habits. Do not let your ad speak out to ears that aren’t hearing!

There are three key questions you need to ask yourself:
1. Who is your target audience?
You need to keep in mind things like:
Age
Income Level
Gender
Ethnicity
Sexuality
Family Role (mothers, grandparents, etc.)

2. What is their lifestyle like?
Lifestyle is the distinctive way of life of an individual, culture or group. It describes consumers and thus it shouldn’t be ignored when developing your marketing plan.
When selecting a location for the particular ad, think of your targeted individuals and the locations they go to and not just the busy areas.
So for that you need to make sure to answer the following questions:
Where do they actually spend their free time?
Cinemas
Gyms & sports grounds
Theatres
Universities
Museums & exhibitions
Public spaces (parks, markets)
Concerts

What are their travelling routes?
High streets
Train Stations
Bus stops/routes
Airports
Underground stations
Junctions

Where do they usually shop?
Shopping centres
Local markets
Supermarkets
High streets (e.g. Oxford Street)

3. When should you actually advertise?
You need to take into consideration the time span your audience would most likely be interested in your particular product. If you want to increase the sales of your flower shop, festive days are your best bet. Likewise, all businesses can take advantage of the bank holidays, when ads get more witnessed, as more people are passing the roadways. Here are some more thoughts:
Back to school period
Valentine’s day
Father’s/ Mother’s day
Religious holidays
Sales periods
Bank holidays
To sum up, in case you want to effectively target specific age groups you need to know exactly where and when to advertise. So think of the particular points listed above when planning your campaign to get assurance that your ad will be an achievement.
Brand Me Advertising who is a well known advertising company in Dubai will help you reach your target audience with our latest technology. When you create your signage, you should create it considering your target audience and now you can get advantage of the best signage company in Dubai. We do not provide you with usual material for advertising; we offer you something new and unique so that people will remember your brand well. There are many signage companies in Dubai but you will find uniqueness in our services.

Know What Is More Effective For Your Ads – Emotions or Rather Facts

Advertisements are most spoken of as the nervous system of the commercial world. As our nervous system is created to provide us with all the possible sensations from objects, so the advertisement which is like the nervous system must awaken in the reader as many various forms of images as the object itself would excite.
Just imagine that there are two outdoor advertising campaigns for a brand of apple juice. The first billboard represents a bottle of apple juice in a multi-coloured print, exhibiting all the nourishing facts of the beverage: low calories, no sugars, multivitamins. With ripe apples and water drops, the billboard noticeably plays the healthy card, offering the product as a refreshing and invigorating beverage.
The second billboard displays more of a way of being or a mood. Think of a luxurious garden or a golden beach with a curvy and beautiful woman sipping from a glass of apple juice. Betting on an interesting element, the ad executes the product in a dreamy sensation. Drinking the juice may mean to take you to that paradisiacal backdrop.
You can very well see where this is going. The first ad is clearly relying on facts, while the second one appeals to your feelings. At the expense of a gross overview, it can be said that all ads are either emotional or either rational. Obviously, the degree in which an ad is any of the two is an additional problem that leaves us with a vast scale of potentials in terms of emotional influence.
So what kind of ads is most fruitful in convincing people to purchase a product? What do scientists say about it? Well, they just don’t have a precise answer to it. The brain is such an unpredictable and complex machine with a decision-making procedure resembling a complicated maze.
Research on the topic has however generated some fascinating results. Actually, customers favour rational ads for things of utility such as financial services, medicine and cars, while they favour more of an emotional tactic to more self-indulgent products such as beer, clothes or perfume. Age also plays a vital role like older consumers may favour emotional ads for nearly all the products they buy.
However, the most positive ads are those that have both cognitive appeal as well as broad emotions. They should simultaneously target persuasion, aspiration and emotions. Wondering why is it so? Well, every individual is capable of both irrational and rational behaviour. Even the most irritable or thoughtful people have a sentimental side, and the rational and emotional features tend to trigger different parts of the brain. In other words, if you want to encourage, you will also need to seduce.
Brand Me Advertising is an outdoor advertising company in Dubai that offers you with outdoor advertising that appeals the people and attracts them to your brand. We help in creating brand awareness with our attractive exhibition stands, digital stands and much more. Advertising in Dubai is now much easier with Brand Me Advertising. Let your customers speak about your brand and spread the good word of mouth about your brand. Let your brand be advertised by the best advertisement company in Dubai.

Why Outdoor Advertising Proves Beneficial To SMEs

Do you believe that outdoor advertising is only for big firms? Below are certain reasons why outdoor advertising is beneficial to small and medium enterprises (SMEs).
• It Helps To Make Your Brand Stronger
Advertising on the lanes will help you to build your brand quickly. Generally people associate outdoor ads with professionalism and big money – how would amateurs probably manage to be sitting next to great brands? Moreover, revealing your name and your logo out in the open will make people remember it much easily.

• Outdoor Advertising Enables You To Get Power
While watching a video on YouTube or reading a magazine, you can perhaps choose whether to have a look at the ads or simply skip them totally. With outdoor advertising it is like this, you can’t just close your eyes and completely avoid the ads on the lanes.

• Frequency In Views Rises
Just having a glance of the ad will probably not influence anyone. Watching it twice a day while going to work will definitely have an impact on the mind. Targeting people’s main driving or walking routes such as junctions and main roads will result in lasting and repeated impressions.

• Targeting Gets Much Better
Usually, people are likely to shop on their regular routes to and from work. Not very frequently do consumers travel around new areas when it comes to spending their money or shopping. You can target the local community by informing them about your product and redirecting them to your business with effective outdoor advertising.

• Engage More Audiences
As an SME you may need to pull as much attention to your business as possible, and not only from your target demographic. With outdoor advertising you can catch almost everybody’s attention in a particular area. When you tend to buy an ad in a particular magazine, your ad will only be viewed by a specific audience.
Billboard ads outside common junctions as well as busy roads allow you to grab the attention of passers-by for couple of seconds. But, people sitting in public transportation are more expected than those sitting in their private car to have a glance through the window, since they are not involved in driving the vehicle. You need to be sure to grab their attention with appealing copy.
Are you the one looking out for top outdoor advertising agency in Dubai? Your search is now over because Brand Me Advertising, an advertising company in Dubai, ensures instant exposure of your brand to passers-by by their most effective Outdoor Advertising in Dubai. We ensure that our outdoor advertising is Big, Bold as well as Colorful so that it can grab the eyeballs of many. So when your product or service needs to be advertised in Dubai, then do remember us and we guarantee you that you won’t be disappointed!

All About Brand Strategy

Your brand is not just your logo, slogan or name; it is the entire know-how your prospects and customers have with your company, service or product. Your brand strategy describes what you stand for, the personality you convey andthe promise you make while it comprises of your logo, colour palette and slogan, those are only creative factors that convey your brand. Branding is crucial for services andproducts sold in vast consumer markets. It’s also significant in B2B because it helps you stand out from your rivalry. Your brand strategy brings your competitive setting to life, and works to position you as a positive “something” in the mind of your customers andprospects

Think about popular consumer brands like Disney, Starbucksor Tiffany. You perhaps know what each brand signifies. Now visualizethat you are competing against one of these companies. If you want to capture substantial market share, start with a strong brand strategy or you may not get too far. In your business, there may or may not be a strong B2B brand. But when you put two corporations against each other, the one that signifies something valuable will have an easier time reaching, closing,engaging and retaining customers. Fruitful branding also generates “brand equity” – the sum of money that customers are ready to pay just because it’s your brand. In addition to make revenue, brand equity makes your company itself more valued over the long term.

Before working on your brand strategy, make sure you’ve recognized your competitive positioning strategy – your brand strategy will get it to life.
If you have a brand strategy, make sure it’s as in effect. You need to state your brand story,personality and positioning statements. You need to think of your brand as anindividual with a different personality. Describe him or herand thendeliver these qualities in everything you do and create. You can choose fonts,colours and other visual features that match your personality. Regulate how your teams will interact with customers andprospects to express the personality and assure your brand “lives” within your company. Along with your competitive positioning strategy, your brand strategy is the crux of what you represent. A great brand strategy helps you communicate in a much better way with your market, so track it in every communication you have with your customers andprospects.

Advertising in Dubai is difficult if you don’t have the best brand strategy. Brand Me Advertising is one such advertising company in Dubai that will help you to brand your product or service in the best way. There are many signage companies in Dubai but we will provide you with the most innovative signage service that will grab the attention of many. So when it is about brand awareness then do remember us.

Ways To Low Cost Outdoor Advertising

Small and medium-sized businesses know well that they need to advertise to increase sales but the actual cost of advertising might often be too expensive. But there is a saying that necessity is the mother of invention, so it won’t be surprising to find many SME’s looking for low cost options. The more inventive companies will look to their immediate resources and surroundings to find advertising locations they can use at a low cost
If you own the building you run your business from or if you have taken the place on rent but have the landlord’s consent then this can be aperfect place to advertise your services or the products you sell. This would not require approval as long as you adhere to the rules for the nature of signage you erect.
Any limitations would generally be related to the size, height level or lighting of the signage itself. Forecourts are another noticeable location for outdoor advertising but this should not be confused with exhibiting advertising on public streets in front of your building.
In going beyond fixed signage on buildings SMEs can also opt for vehicle wrapping or having signage applied to their company or staff cars which is a great way to deliver the message instantly. Additional low costing advertising in public places can also involve the use of signage advertising forthcoming events.
Brand Me Advertising is an advertising company in Dubai which is also one of the finest outdoor advertising agencies in Dubai that will provide you with a full service – design, installation,fabrication& maintenance provider of all types of indoor and outdoor signage solutions. We will help you get attention by people about your product or service at affordable cost and in the best way.
Let us quote your next project! We will discount our quoted price by 5% to thank you for giving us the opportunity to prove to you that we deliver on our promises!

Exhibition Stands – An Important Tool of Advertising

Advertising has become one of the most important factors to increase the sales. For one product there are many competitors and sustaining the top position is a challenge. Advertising your product in the most effective and creative way will help you get your brand on the top which will create brand awareness and will enhance brand loyalty.
A display stand is an advertising tool that has a direct impact on sales. From a practicalview, a display should focus on the customer’s wish to purchase goods and should grab the attention, interest, memory, and a series of mental activities. A display of goods must be met to convey information and the sales functions of goods and ought to have a personal style and structured outline. So that the client’s products remains most popular among its competitors Brand Me Advertising which is one of the finest advertising company in Dubai uses technology, innovation and creativity in the best possible way.Our principle target is to meet your correspondence objective which thus serves to amplify brand engagement with your intended target audience. There are manyexhibition stands companies in Dubai but Brand Me Advertising gives you the best services that are needed to brand your product and create brand awareness.Our team consists of multi-skilled designers and skilled labours to plan and build exclusive exhibition stands of all varieties, which are supervised with highly skilled industry specialists.We are specialised in making designs, building and installing exhibition stands to meet all specifications and any budget.
Brand Me Advertising is one of the best Exhibition Stand Builders in Dubai. Whenever you need simple and portable exhibition equipmentor whether you need a custom designed and built exhibition stand, we are always here for you.

The Best Outdoor Advertising Agency

A lot of money is spent every year on brand strategies, in an attempt to make consumers aware of different brands. From soft drinks to mobile phones, brand awareness influences the choice of the people while buying the products.Brand awareness is related to the functions of brand identities in consumer’s memory and can be reflected by how well the consumers can identify the brand under various conditions. Building brand awareness is the first basic step for any company serious about its brand strategy. Increased consumer awareness is only one element of developing a brand strategy, but it is the most important one. The marketer’s goal is to set the brand apart from its competition, to single it out and convince consumers of the brand’s merit.
In the past, marketing was very much a one-way communication. Companies and businesses would come up with clever ways to communicate their products to the clients, and potential customers would go through these ads and brochures. Eventually, some of them would come into the shop, restaurant or other corporate establishment for shopping, dining or browsing. However, with the development of technologyin the 21st century, interactive marketing has a tremendous presence in the world and can have seriously positive benefits for your business. Brand Me Advertising is a prominent advertising company in Dubai offering you printing services, display stands and all the latest outdoor advertising concepts you need to let your brand stand out from the others and stay ahead of competition. It provides Traditional & Digital Signage services to the clients that will benefit them being able to engage customers or audiences and extend the reach and effectiveness of marketing messages.It has served several clients and has an extensive amount of experience in signage. It is best known for its creativity and creates one of the best Exhibition Stand Builders in Dubai. Outdoor advertising works well for promoting your product in specific geographic areas. Gain customer loyalty and make the customers interested in your products through Brand Me Advertising.
Brand Me Advertising is one of the best Advertising Company in Dubai. It is proud to have designed & produced display stands for many leading FMCG Companies which are also used in supermarkets and hypermarkets for selling goods. So now if it’s about outdoor advertising then you know well that Brand Me Advertising will help you with it.