Maybe you are just starting a new business, or you have an established business and want to rebrand. Or maybe you just want to improve your visibility and get the attention of probable customers. Whatever stage your business is at, signage should be a critical part of your marketing mix if you want to make an influence and create a solid visual brand. In Dubai, the demand for signage advertising services in Dubai is rapidly growing.
Good signage can help your business in a number of different ways like:
Branding and visibility
Customers more often tend to buy from a business they have heard of than one they haven’t. Noticeable, attention-grabbing signage uncovers your business to people who over time may become customers and helps you build a strong brand. Check out the best signage companies in Dubai.
Your signage can help to distinguish you from the competition and build a really exclusive brand. The more distinctive your signage, the more your business will stand out in the eyes of your probable customers and as long as your signage strengthens your unique point of difference, it can act as a salesperson who increase the sales figure of your business.
Besides having a promotional purpose, your signage also has a useful role to play in helping direct people to your business and goods as well as informing them when you are having a sale or promotion. This can help you raise awareness of your marketing activities and improve your customers’ knowledge.
Benefits of signage over other forms of marketing
If you’re not sure whether you should invest in specialized signage for your business or update your existing signage, here are a few benefits that great signage can bring your business when compared to other forms of marketing:
Signage is a cost-effective marketing approach. While there may be an early outlay, once your signage has been created there are no further charges unlike many other forms of marketing that require ongoing care and updating. When you consider the number of people your signage will reach compared with other types of advertising, the level of publicity compared to the cost makes it an extremely worthwhile investment.
Unlike advertising or other marketing promotions which usually only run for a limited period of time, your business signage will be up and visible always, no matter what time of day or night it is.
Signage gives probable customers continued publicity to your brand. When they first see your signage, your probable customers might not be ready to buy your products or services but long-term exposure, as they walk or drive past your signage, often means that once they are ready to buy they are more likely to think about you or endorse you to their friends and colleagues.
These are the reasons why you need a signage for your business. There are many signage companies in Dubai that offer excellent signage services.
Grab your customers’ attention and influence their purchasing decisions right at the point of purchase. Digital signage opens the door to new design possibilities in retail spaces, creating a digital display that perfectly complements your products and store infrastructure. Having exclusive visuals and strong content, retail digital signage displays can transform an average store visit into a worthwhile shopping experience.
Have an impact and influence on customers at the pivotal moment in the shopping journey by making digital signage and solutions tailored to preferences.
Digital signage is no longer rocket science or something that cannot be afforded, in fact it is one of the cheapest media to advertise. Today’s smart businesses are taking advantage of this, using the technology to:
Promote new products, special offers, and sales using in-store retail signage displays.
Attract additional traffic using the different ideas to showcase your products on your digital displays.
Showcase product features on your digital screens to encourage engagement.
You can bring your store’s design to life with an enticing digital display of almost any shape and size.
Digital Signage helps you to advertise your merchandise, specials, quick serve restaurants and upcoming events.
You can create stand out, point of sale displays.
Digital Signage helps in providing directions with efficient, way finding information.
It helps to engage shoppers with multi-touch interactive content that lets them explore your store and products.
Digital solutions definitely affects shopper’s mindset towards your brand and it also have been proven to increase sales. By combining Internet-connected devices, the scope of how digital can improve the in-store experience is limitless, including smart dressing rooms and shelving, touch screen kiosks, assistive selling tools, beacons and more. Sales associates can be empowered to update screens in real-time to reflect current trends, in-store age or gender demographics, promote specific items or remove sold-out products from screens.
Today’s ever-connected customers are more informed and have higher expectations. And with the popularity of online shopping, stores are being forced to think beyond discounting to keep the in-store customers engaged. Brand Me Advertising aims to fill an important niche in the retail digital signage market.
Technology is upgrading each day. Most business men want to add value to their efforts and mainly to their businesses and that is why digital signs are important.
Digital signage solutions are being used by most business owners so as to give an edge over their competitors. There are many different benefits digital signage has on your business, which can help you become more successful.
Let’s see why should professional communicators and managers use digital signage to convey their important messages? There are several reasons, including:
• A digital signage helps to reduce the cost and waiting time which is required in printing. Content can be updated anytime, even immediately.
• It is true that digital signage helps to attract customers. People are more likely to pay attention if promotions, offers, breaking news, etc. are displayed on a digital signage.
• Digital signage has become a necessity now. If your competitors have it, then you should also have!
• Digital signage helps you to generate money from advertisers, especially for places where a larger crowd can be captured at once, such as large shopping centers.
• Digital signage helps to interact with the customers. It acts as a sales person or customer service representative to promote your products and service even without any interaction.
• You can control of what is to be displayed on the digital signage. It is in your hands to showcase what is relevant to your business and what not.
• Digital signage displays make the atmosphere much livelier, plus they also look attractive. If you want a unique atmosphere, this is just what you need.
• Digital signage is a boon to the marketing team of the company as it allows you to effectively and efficiently communicate messages with your customers and your employees.
• Finally, you can display anything you want to put up and want your target audience to view. Be it news channels to twitter feeds, photographs to advertisements – the list is endless. You can have everything you need onto the same screen even at the same time.
Brand Me Advertising are one of the longest standing digital signage companies in Dubai. We provide with digital signage software solutions to organizations small and large. Get in touch to know more.
Whether you sell food, art, expensive jewelry, or just display promotional material, the type of stand that you use is certain to have an impact on the ability to draw in potential customers. Display stands are available in a variety of materials like acrylic, metal, glass, and wood. A common favorite with retailers is the acrylic stands. They provide a clean and simple look and a highly versatile option for displaying all types of merchandise.
Top 4 benefits of Acrylic Display Stands
Acrylic display stands give a professional and clean look. Since the material is easily shaped, the stands come in a variety of forms such as the holders, wall mounts, racks, stands, and cases. These display stands are weather resistant, and thus is a perfect option to display products inside or out. Color choices are another great feature of the acrylic stands. Even though the see-through stands are the most common, it is possible to get these stands in a choice of colors to complement the product or display features.
Acrylic display stands offer one of the lightest choices when it comes to displaying merchandise at the art, exhibitions or trade shows. Metal or wooden stands tend to be more difficult to handle when displaying items at a temporary location. Whereas, the acrylic material is often quite easy to scratch, so it makes sense to package carefully before transporting.
Easy to Clean
Cleaning the acrylic stands is quite a simple process. Avoid using regular polish since it can discolor the material. Instead, use a specialized anti-static multi-purpose cleaner to make sure the acrylic is kept clean at all times. Use paper tissues or a soft sponge to avoid scratching the display stand. Make sure to clean it once or twice monthly with a specialized cleaning solution that helps to keep up the clean appearance, while it is also necessary to dust regularly.
Acrylic stands are more cost-effective than the wood, glass or metallic stands. The acrylic material is hard-wearing and isn’t prone to decay, rusting or decomposition. They are much more resistant than a glass stand and much less likely to break.
Overall, the versatile acrylic stand offers a perfect opportunity to display a range of merchandise in all types of situations and available in a lot of sizes at the more affordable prices. Get a lot more information on the most attractive acrylic displays that help to highlight the different merchandise to consumers from one of the popular Signage Company in UAE–
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When was the last time you saw something new and innovative in outdoor advertising and really liked it?? Today when we go out we always find the same type of banners, same type of signage, same type of displays. Every ad has more or less the same message which is put up in a similar way. Due to this outdoor advertising has become boring and monotonous and people hardly notice the ads.
But Brand Me advertising is an advertising company in Dubai which provides creative and innovative outdoor advertising solutions to their clients. Even if your message is similar to that of the others then too Brand Me advertising will put it up in such a way that it will definitely grab more eyeballs. Brand Me advertising ensures their clients hundred percent visibility which in turn will help the clients to grow their business.
Brand Me advertising provides many services which include signage, exhibition stands, digital printing services, branding, interiors and LED services. At Brand Me advertising creation of innovative solutions and cutting edge visual communication for products is unique for every client. Brand Me advertising is one of the best advertising companies in Dubai which assures their clients to present their products in most creative and innovative way.