signage-service

Why signage service is important for any business

Maybe you are just starting a new business, or you have an established business and want to rebrand. Or maybe you just want to improve your visibility and get the attention of probable customers. Whatever stage your business is at, signage should be a critical part of your marketing mix if you want to make an influence and create a solid visual brand. In Dubai, the demand for signage advertising services in Dubai is rapidly growing.
Good signage can help your business in a number of different ways like:

Branding and visibility

Customers more often tend to buy from a business they have heard of than one they haven’t. Noticeable, attention-grabbing signage uncovers your business to people who over time may become customers and helps you build a strong brand. Check out the best signage companies in Dubai.

 

Differentiation

Your signage can help to distinguish you from the competition and build a really exclusive brand. The more distinctive your signage, the more your business will stand out in the eyes of your probable customers and as long as your signage strengthens your unique point of difference, it can act as a salesperson who increase the sales figure of your business.

 

Functionality

Besides having a promotional purpose, your signage also has a useful role to play in helping direct people to your business and goods as well as informing them when you are having a sale or promotion. This can help you raise awareness of your marketing activities and improve your customers’ knowledge.

Benefits of signage over other forms of marketing

If you’re not sure whether you should invest in specialized signage for your business or update your existing signage, here are a few benefits that great signage can bring your business when compared to other forms of marketing:
Signage is a cost-effective marketing approach. While there may be an early outlay, once your signage has been created there are no further charges unlike many other forms of marketing that require ongoing care and updating. When you consider the number of people your signage will reach compared with other types of advertising, the level of publicity compared to the cost makes it an extremely worthwhile investment.
Unlike advertising or other marketing promotions which usually only run for a limited period of time, your business signage will be up and visible always, no matter what time of day or night it is.
Signage gives probable customers continued publicity to your brand. When they first see your signage, your probable customers might not be ready to buy your products or services but long-term exposure, as they walk or drive past your signage, often means that once they are ready to buy they are more likely to think about you or endorse you to their friends and colleagues.

These are the reasons why you need a signage for your business. There are many signage companies in Dubai that offer excellent signage services.

 

 

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Why exhibition stands are important

If you want to improve your sales figures sales figures, then you may have to consider changing your advertising and promotional strategy. It can be a possibility that you are using all the wrong advertising tools and you may not benefit at all from taking part in exhibitions and trade shows to get the desired sales results. There are many exhibition stand companies in Dubai that offer great services at affordable prices.
Exhibitions and trade shows offer you with a proper audience that will actually prove beneficial to use and show genuine interest in the products and services that you offer.
Exhibition stands benefits:
You must know this that exhibitions and trade shows are unfinished without the use of exhibition stands. These stands aid the exhibitors to display their services or products in a planned manner. This will surely create a worthy impression on the probable customers. Exhibition stands also help consumers to browse through the products easily and without much confusion. They create the first impression of your brand, service or product. Though, it is essential that the exhibition stands should accomplish all your necessities suitably. To start with they should be attractive as well as economical. They are one of the most visually appealing stands. They are extremely attractive and can help in gathering a lot of audience towards your booth during an exhibition or trade show. Not only this, but exhibition stands are very light in weight. Another good quality about these stands is that they are portable in nature. They are a good investment as they have a longer life and are quite affordable. You can also use them at multiple locations. You should always invest in an exhibition stand if you wish you to increase your sales and generate more revenue.
There are various options you can choose from for your exhibition stand and with the right exhibition stand design and build the company that offers you the best advice and support you can find an affordable solution that will suit your budget whether it is large or small it can undoubtedly be found. From pop-ups or banners to a custom built double deck exhibition stand, exhibiting is critical to attracting new business in your market but also to create new contacts which may come in useful for the future. In addition, presence at a trade show that is well known in the industry and by your customers proves that you are still well and truly in the game. In case if funding is an issue, just focusing your efforts on attending one or two specific shows a year rather than a large amount throughout the year will cut down significantly on costs but will still keep your presence known in your area.

These are some benefits that exhibition stands offer. You can also hire the best exhibition stand companies in Dubai. A well designed and smartly put up exhibition stand will surely work wonders for your company and its sales.

Why Display Stands Are Important To Your Business

Display stands are the most popular and widely used means of promotional tools by many organizations. In fact, there are hardly any brands who do not promote themselves through display stands. These display stands can actually prove very beneficial and work wonders to entice your target audience towards your brand, irrespective of its size and shapes. Exhibitions, trade shows, events etc. are places where you will find many businesses using display stands. In such events, display stands create a dominating and prominent image of the brand in front of the competitors as well as the target audience.

The demand for display stands is rapidly increasing. The best quality of these display stands is that they are light weight and flexible in nature. This makes them easy to set up at any event or place. You can also create display stands using accessories which can give them a creative and more appealing look. Thus you can use these display stands for multiple events, saving your business from heavy investments in marketing material. However, choosing a good quality display stand is very important. Poor quality of a display stand can create a negative image for the brand and may not prove beneficial in increasing and enhancing brand presence.

Display stands are an effective way of promoting one’s brand in trade shows and creating maximum reach among the audience. They easily catch any prospect’s attention in events and trade shows. Another advantage of display stands is that they can be transported anywhere easily due to their portable nature. They do not require hours for getting installed and can be easily installed by a single person. Thus small businesses can effortlessly set up the display stands without any requirement of manpower. They can also be simply stored anywhere until the next event. They are low on maintenance and thus you do not need to clean them on a regular basis, even if the next event is not scheduled or yet to be planned.

While promoting offers by the brand, display stands can work really well to increase the footfalls in your store and generate more traffic by highlighting the crucial information on them. They can be customized as per your needs and business type. They can also be of different materials like cardboard, fluted polypropylene, acrylic etc. You can also customize the colors and materials of these stands.

Display stands are an extremely crucial part of the marketing and branding strategy. They reflect a brand image to the viewer. Your display stand design should always stand out and create a strong impression to a viewer or prospect. In today’s competitive world it is important to be at a leading edge and hence having a display stand to enhance your image in the market is needed. They improve your performance and bring effectiveness to your brand in a way that customers cannot afford to avoid you. Display stands will act as a good return on investment in exhibitions and trade shows.

Digital Printing vs. Offset Printing

So for us, printing is printing, whether digital or offset. We barely know the difference.Let’s take a look at the two printing methods i.e. digital printing and offset printing, their differences, and whether it makes sense to choose one or the other for your next print project.

What is Offset Printing?

Offset printing is mass-production printing system wherein images on metal plates are transferred (offset) to rubber blankets or rollers and then to the print media. Offset printing is one of the best choices when a larger quantity of printing is required, as it also provides accurate color reproduction, crisp and clean professional looking printing.

What is Digital Printing?

Digital printing does not use plates the way offset printing does, though users options such as toner (like in laser printers) or larger printers that do use liquid ink. Digital printing is best when lower quantities are needed. One more benefit of digital printing is its variable data capability. When each collateral needs to have a different code, name or address, digital printing is the only way to go. Offset printing cannot accommodate this need.

Offset printing is one of the best way to produce bulk print projects, but many businesses or individuals don’t need large runs of 500 or more and thus, digital printing is the best solution when less quantity is required.

Advantages of Digital Printing:

  • The Setup costs is lower for short runs
  • You can print only the amount you need, when you need it
  • You can have Lower minimum quantities be it as low as 1, 20 or 50 pieces
  • The black and white digital printing is inexpensive
  • Digital printing has Variable data capability (names, addresses, codes or numbering can be done easily)
  • Improved technology has made digital quality acceptable for more uses

Advantages of Offset Printing:

  • Helps to print Large quantities cost effectively
  • The more you print, the cheaper the price per piece
  • There is a large variety of paper types with custom finishes
  • Special custom inks such as metallic and Pantone colors are available

Offset printing and digital printing, both are useful printing methods. Each has their own benefits depending on your project’s requirements. If you need larger runs of a project, into the hundreds or thousands, or are using a specific color, then offset printing is the only way to go. You can make use of a much wider variety of papers and different types of specialty inks, such as metallic or fluorescent inks in the offset process.

If you have a small run of even less than 100 or the need for individual addresses or information is required, digital printing is your solution. The best part is that as a business, your needs can be met with either of these choices, and the high-level of quality means you get a printed product that will make you look great!

Exhibition Stands Services at Brand Me Advertising

To have an engaging and attractive exhibition stand design is very much required to grab the attention of the visitors, it is important that you are ready with your stand design as it helps in speeding up the entire process. You can select from numerous designs. Having an object in mind helps to select an exhibition stand design. Your stand design is something that reflects the key message of your brand and effectively communicates the message of the company.

Go Creative with the Custom Exhibition Stand Design
We provide with tailor made stands that reflect your brand and company at the exhibitions. With custom, exhibition stands you can use as much creativity and innovation as required. These stands, unlike the portable exhibition stand and modular exhibition stands, are only one-time use designs but come along with many other benefits. With custom built exhibition stand you can add more character to your stand with use of different colors, lightings, contours, etc. The custom built stand can also be made using different themes making your stand look exclusive and different.

Get a hassle-free experience with Modular Exhibition Stand Design
The best feature of modular exhibition stand is that it is a combination of looks, creativity, and easy installation process. A modular exhibition stand can also have accessories like shelves, racks, LED Displays, and much more. The best part about a modular display stand is that it can be configured any time and thus encourage multiple uses.

Enjoy convenience with Portable Exhibition Stand Design
To enjoy convenience and ease in handling an exhibition stand, a portable exhibition stand is an answer. As these stands are light weight, easy to transport, unlike the custom built stands. Use the exhibition space rightly, as it has a direct impact on attracting visitors. Many portable exhibitions stand also have pop-up displays, acrylic displays, banner stalls etc.

Exhibition Space Design
Exhibition space design enables you to get maximum attention from visitors with your exhibition space. With proper design and execution, it is easy to grab more people to your stand. A design should not be random but in fact, it should symbolize your brand and company. We make sure that your exhibition space design is inspired by your brand image and create an impressive space design that helps you look different from your competitors.

Exhibition Stand Contractor
We are a leading name in the exhibition industry in Dubai. Being one of the best exhibition stand builders in Dubai, offering endless solutions for the entire exhibiting process. We strive to provide our clients with state-of-the-art exhibition stands. We offer services from the start like designing, digital printing, manufacturing to complete execution of the project.

Exhibition Stand Manufacturer
Brand Me advertising is a leading name in the exhibition stand manufacturing and building field. We have skilled manpower that manufacture best exhibition stand design that remains in talks for a long time. We provide high quality and compelling stands for all the shows. Be it a small, medium or large space, we have it all covered for you.

Retail Digital Signage

Grab your customers’ attention and influence their purchasing decisions right at the point of purchase. Digital signage opens the door to new design possibilities in retail spaces, creating a digital display that perfectly complements your products and store infrastructure. Having exclusive visuals and strong content, retail digital signage displays can transform an average store visit into a worthwhile shopping experience.
Have an impact and influence on customers at the pivotal moment in the shopping journey by making digital signage and solutions tailored to preferences.
Digital signage is no longer rocket science or something that cannot be afforded, in fact it is one of the cheapest media to advertise. Today’s smart businesses are taking advantage of this, using the technology to:
Promote new products, special offers, and sales using in-store retail signage displays.
Attract additional traffic using the different ideas to showcase your products on your digital displays.
Showcase product features on your digital screens to encourage engagement.
You can bring your store’s design to life with an enticing digital display of almost any shape and size.
Digital Signage helps you to advertise your merchandise, specials, quick serve restaurants and upcoming events.
You can create stand out, point of sale displays.
Digital Signage helps in providing directions with efficient, way finding information.
It helps to engage shoppers with multi-touch interactive content that lets them explore your store and products.
Digital solutions definitely affects shopper’s mindset towards your brand and it also have been proven to increase sales. By combining Internet-connected devices, the scope of how digital can improve the in-store experience is limitless, including smart dressing rooms and shelving, touch screen kiosks, assistive selling tools, beacons and more. Sales associates can be empowered to update screens in real-time to reflect current trends, in-store age or gender demographics, promote specific items or remove sold-out products from screens.
Today’s ever-connected customers are more informed and have higher expectations. And with the popularity of online shopping, stores are being forced to think beyond discounting to keep the in-store customers engaged. Brand Me Advertising aims to fill an important niche in the retail digital signage market.

Why use a Digital Signage?

Technology is upgrading each day. Most business men want to add value to their efforts and mainly to their businesses and that is why digital signs are important.
Digital signage solutions are being used by most business owners so as to give an edge over their competitors. There are many different benefits digital signage has on your business, which can help you become more successful.
Let’s see why should professional communicators and managers use digital signage to convey their important messages? There are several reasons, including:
• A digital signage helps to reduce the cost and waiting time which is required in printing. Content can be updated anytime, even immediately.
• It is true that digital signage helps to attract customers. People are more likely to pay attention if promotions, offers, breaking news, etc. are displayed on a digital signage.
• Digital signage has become a necessity now. If your competitors have it, then you should also have!

• Digital signage helps you to generate money from advertisers, especially for places where a larger crowd can be captured at once, such as large shopping centers.
• Digital signage helps to interact with the customers. It acts as a sales person or customer service representative to promote your products and service even without any interaction.
• You can control of what is to be displayed on the digital signage. It is in your hands to showcase what is relevant to your business and what not.
• Digital signage displays make the atmosphere much livelier, plus they also look attractive. If you want a unique atmosphere, this is just what you need.
• Digital signage is a boon to the marketing team of the company as it allows you to effectively and efficiently communicate messages with your customers and your employees.
• Finally, you can display anything you want to put up and want your target audience to view. Be it news channels to twitter feeds, photographs to advertisements – the list is endless. You can have everything you need onto the same screen even at the same time.
Brand Me Advertising are one of the longest standing digital signage companies in Dubai. We provide with digital signage software solutions to organizations small and large. Get in touch to know more.

acrylic_cabinets

What are the top 4 benefits of Acrylic Display Stands?

Whether you sell food, art, expensive jewelry, or just display promotional material, the type of stand that you use is certain to have an impact on the ability to draw in potential customers. Display stands are available in a variety of materials like acrylic, metal, glass, and wood. A common favorite with retailers is the acrylic stands. They provide a clean and simple look and a highly versatile option for displaying all types of merchandise.

Top 4 benefits of Acrylic Display Stands

Versatility
Acrylic display stands give a professional and clean look. Since the material is easily shaped, the stands come in a variety of forms such as the holders, wall mounts, racks, stands, and cases. These display stands are weather resistant, and thus is a perfect option to display products inside or out. Color choices are another great feature of the acrylic stands. Even though the see-through stands are the most common, it is possible to get these stands in a choice of colors to complement the product or display features.
Lightweight
Acrylic display stands offer one of the lightest choices when it comes to displaying merchandise at the art, exhibitions or trade shows. Metal or wooden stands tend to be more difficult to handle when displaying items at a temporary location. Whereas, the acrylic material is often quite easy to scratch, so it makes sense to package carefully before transporting.
Easy to Clean
Cleaning the acrylic stands is quite a simple process. Avoid using regular polish since it can discolor the material. Instead, use a specialized anti-static multi-purpose cleaner to make sure the acrylic is kept clean at all times. Use paper tissues or a soft sponge to avoid scratching the display stand. Make sure to clean it once or twice monthly with a specialized cleaning solution that helps to keep up the clean appearance, while it is also necessary to dust regularly.
Inexpensive
Acrylic stands are more cost-effective than the wood, glass or metallic stands. The acrylic material is hard-wearing and isn’t prone to decay, rusting or decomposition. They are much more resistant than a glass stand and much less likely to break.
Overall, the versatile acrylic stand offers a perfect opportunity to display a range of merchandise in all types of situations and available in a lot of sizes at the more affordable prices. Get a lot more information on the most attractive acrylic displays that help to highlight the different merchandise to consumers from one of the popular Signage Company in UAE

Here you can read more blogs about Advertising.

Other than excellent exhibition stand design, customer engagement is also important

Are you pretty optimistic about the exhibition happening in the town next month? You have booked the best stall there and arranged the top Expo stand builders for designing the exhibition stand.

Well, congratulations for taking these good steps but do you feel they are sufficient to achieve a number of leads you are expecting from the show?

Experts say that it is possible only if you manage to get proper customer engagement. You may be able to pull a large crowd to your stall by making the stand catchy. However, it will not yield significant results if the visitors do not remain engaged to your brand, service or product.

Exhibitions are the biggest platform to showcase your brand

In the modern world of competition, nobody wants to spare a chance to attract the customer. Advertizing campaign, marketing schemes and sponsorship of events are the effective ways of gaining visibility. However, exhibitions and trade fares are also quite useful.

The success of an exhibition is determined by the number of people visited. Does it mean the more is the footfall, the higher is the profitability?

It is not the number of people visited but the level of engagement of people in the stall that decides the profitability. Hence, you need expert Exhibition stand builders.

Pre-show engagement, keep the audience attracting much before the event

Experts say that pre-show engagement is also a crucial aspect. Therefore, entrepreneurs should list down two-three ideas before the show begins. These ideas should generate sufficient interest amongst the visitors.

Creating a buzz before the event is a winning idea. Typically, people use social networking websites, audio-visual media and print media for it. They also use curtain raisers, teasers, and opinion polls so that several people get to know about it.

Before the show begins, Exhibition stand construction company should spend time in understanding the audience and their preferences.

During the event, the stall should create curiosity

What do you expect from the stall? Well, it should be eye-catching and presentable. However, more than it, the stall has to make everyone curious about your company. People should feel the urge of coming to your stall.

Engaged customers guarantee good business. Use of modern technology and technical gimmicks give visibility. Ask Exhibition stand companies in Dubai about what it hot in the market.

Outdoor advertising, extract the maximum from billboards

Billboard advertising is one of the popular forms of traditional Outdoor Advertising in dubai. In spite of the popularity of online ads and social media advertizing, entrepreneurs still rely on it. What is the secret of the popularity? Experts say that when you combine it with other modern ways of advertising, the impact is long-lasting. It is possible to create awareness and to yield results. Of course, there are pros and cons of it. However, you can minimize the disadvantages and leverage the benefits by making the right use of it.

What are the benefits of billboard advertising?

You get excellent visibility

When billboards are placed at a strategic location, there is a high probability of grabbing the attention of viewers. Experts say that selection of the right place is the most critical aspect which needs expertise. Hire an agency that can assess the visibility and viewing angle of the board. Hire an outdoor advertising agency in dubai to do it. Remember, good billboards always bring great consumer recall.

You can target specific customer group

Since you place hoardings and other outdoor advertising stuff at the most appropriate location, it is possible to grab the attention of the precise customer group. As the product marketing costs reach sky high, effectiveness and efficiency are critically important.

It is an engaging medium which impacts the buying decision

According to statistics, the majority of the purchase decisions happen quite before the actual buying transaction. Therefore, placing the right advertisement at the right place would be a great idea. Location plays a great role in influencing the customer. Experts call it ‘the terminal window’ that affects the shopping behavior. Also, customers like interesting and appealing advertisements and not feel them distracting.

Assign the task to the right agency

We say several benefits of hiring Advertisement company in dubai. However, it is equally important that you call the right agency to take charge of your work. You must depend on a company that has been in the business for quite some time. Experience plays a pivotal role in deciding about the advertising campaign and selecting the best places to put the boards.

Cost should be one of the deciding criteria, but it is not the whole and sole. More importance should be given to the experience in the field and diversity of the projects handled earlier. The more versatile company you choose, the higher is the achievement.