Ways to generate leads in a trade show

leads through exhibitions

While it is true that social media today has transformed the game of promoting and marketing of business through online platforms, you cannot replicate the importance of certain old-styled professional events. Exhibitions or trade shows to date remains as one of the most effective forms of marketing strategy that can help you in enhancing your business and bring in some genuine connections which can help in boosting it. So if you are quite new to the concept of participating in exhibitions or trade shows, we have listed certain ways that help in making the most of your exhibition and generate new leads for you. Read below to know more about them: Create an impactful preshow campaign at times you could do everything just right when participating in an exhibition however still not generate any leads. This is so because the kind of work that you do which leads you towards the trade show is also far more important. This means that strategizing a proper preshow campaign place a very important role in order to make your participation on the day of the event a successful one. For this reason, you need to create a comprehensive campaign that will help in creating awareness about your company and most importantly generate good traffic to the booth. Make sure that you do not keep this promotion until the last minute. This is so because people need to know about your business and hence running a campaign at least a month before and a trade show or an exhibition is very important. Create an impactful exhibition stand this is probably another most important factor to consider if you want to generate good sales leads through the trade show that you are participating in. Generally, exhibition halls are crowded with many exhibition booths. Each of these exhibition booths is trying their best in order to grab the attention of the people attending the event. For this reason, creating a visually appealing exhibition booth with help of professional exhibition stand makers which is very helpful as it helps in increasing your prospects to stop what they are looking for and check out everything about your company. And hence it is extremely important that you spend a considerable amount of time creating a very unique exhibition booth design. In order to create an impactful exhibition booth, you need to make sure that you send out a very clear message through the exhibition booth. You can also leverage the use of different technologies such as display stands or digital kiosks in order to attract and garner more attention. Focus on your products while it is important to create a very attractive looking exhibition but it is also important for you to focus on the product in order to generate leads. You need to pay more focus on the valuable products that you have in order to convince your prospects to make a purchase. So make sure that you keep your products or services the focus of your board so that people visiting you both will understand what you offer. Visit other boots is also possible sometimes to generate leads by stepping away from your own exhibition booth. This is so because exhibition halls are generally overcrowded with many companies and so it is a possibility that not every attendee will visit you. For this reason, you can venture out from your booth and try to create connections by introducing yourself to the attendees and even your competitors. This will also help in improving your networking and create more awareness of your company. For the best exhibition stands advertising in Dubai, click here.

Ways to reuse old exhibition stands


While participating in an exhibition is very essential for your business, it also involves a lot of costs. Let us admit that trade shows or exhibitions are quite a costly affair particularly if you have to participate in many of them. And one of the major costs involved when participating in an exhibition is creating an impactful exhibition stand. So if you have been participating in the various exhibition it is quite pricey if you opt for creating a new exhibition stand for every event.

In order to save you from putting in a lot of money the best way is to reuse and old exhibition stand instead of buying a brand-new one. Trust us, this is one of the best options to opt for if you really want to save your budget and invest it in something else. So if you are planning to participate in the next exhibition any time soon and have a budget crunch, let us tell you that all you need to do is give a new life to your current exhibition stand. We have listed down some effective Ways in which you can use your exhibition stand.

Read below to know more:

Change the graphic design

You must understand that using the same kind of graphic in every exhibition will make your exhibition stand look very dull and repetitive. For this reason, you need to make certain changes or alterations in the graphic design in order to transform the entire look of your stand. You can do so simply by changing the graphics which are displayed in the exhibition. You can simply paste some new graphics which are relevant to the theme of the exhibition also. Besides this, you can also change your content strategy by adding a new marketing message in your existing exhibition stand in order to make it look appealing and brand-new. For exhibition stands advertising in Dubai, click here.

Change the fabric of graphics

If you do not want to change your logo or even the graphics and content, you can simply reprint it on a new fabric. This is also another cost-effective way to make your exhibition stand appear brand-new. You can also hire some of the best exhibition stand companies in Dubai in order to make your stand look appealing whenever you want.

Add some new furniture

Another effective way to add a complete makeover to your current exhibition booth is by adding some new furniture to the booth. Adding a few antique furniture is to your booth will make your display even far more attractive and appealing. This means that you do not need to redesign or invest a lot of your time in creating new graphics for your stand all you need to do is buy some latest furniture that can help you stand out. Make sure that the furniture you buy adds aesthetic value to your booth.

Introduce the latest technology

Recreating your exhibition booth does not mean that you have to change everything about your stand. Sometimes adding small innovative items such as LED video walls or digital kiosks or signage can also do the trick. A good advantage of most of this equipment is that these are also available on a rental basis and so you need not invest in buying them.

How digital printing can benefit your business

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Digital printing is an improved and up-to-date method of printing that allows printing from automated files. The process involves your creative design or artwork which is created on a computer getting directly printed onto the material that you decide to choose. Digital printing today has been introduced in the industry as an alternative to traditional methods which involves a lot of mechanical steps Such as the use of color proofs, use of plates, etc.

With the advent of digital printing, the image is sent straight to the copier in diverse file formats. This type of printing is generally used for products that require a lot of detailing and mostly smaller quantity. As compared to other traditional or conventional modes of printing, digital printing does not involve any stages between the documentation of files and the final product. This means that it does not involve any messy formalities such as the use of photos or plates.

Here are some reasons that prove why digital printing is the best option available today.

Digital printing is a more preferred way of printing because it has more choices available, different features available and better flexibility available as compared to other modes of printing. In today’s time, we want all our designs to be precise and most importantly up to the mark so that our clients can be impressed by the same. This and a lot more objectives can be achieved with the help of digital printing which is today a cost-effective mode of printing.

Read below how digital printing can advantage your business

It offers great quality

Digital printing has been known to offer impressive quality and consistency in each design. The best part about digital printing is that the colors show up just perfectly on every print and so there are no issues in terms of designs. The quality of digital printing lasts longer and has a long-lasting positive impression in the minds of the viewers. For the best printing companies in Dubai, click here.

Less time consuming

As explained earlier, digital printing involves very few steps in the entire printing process and hence the final product is delivered at a quicker rate as compared to the other traditional modes of printing.

It is cost-effective

Because it requires less time and has a simplified process, digital printing is less expensive. Besides this, because it also offers perfection in every design you do not have to incur costs like reprinting the design repeatedly until you get the final output.

You can customize it to your requirements

Digital printing is probably one of the best things to opt for it if you want to design your marketing materials. It can be customized the way you want to and you can get all your marketing material printed such as your business card, your brochures or your flyers just the way you want to.

Check out the best digital printing services in Dubai today!

Trends of outdoor advertising in Dubai

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The steady growth of urbanization and digitization in Dubai has paved the way for better and developed use of outdoor advertising. Today outdoor advertising, more than ever before continues to improve brand recognition in the market and provides effective communication between the consumer and the marketer. Today outdoor advertising has been successful in targeting audiences through both digital and static platforms. And as the market for outdoor advertising continues to grow and innovate, there are new techniques that will now completely transform the outdoor advertising in Dubai.

Below listed are some of the transforming trends in the outdoor advertising of Dubai. Read below to know more about them.

Below listed are some of the transforming trends in the outdoor advertising of Dubai. Read below to know more about them.

Digitization and interactivity

The last few years have been absolutely great and transforming for the outdoor advertising industry in Dubai with the introduction of digitization and new tactics of interactivity. There has been an increase in responsiveness and flexibility towards the audience. Things such as interactive billboards, kiosks are commonly seen in every corner of Dubai. These tools today provide the audiences with great experiences of interactivity and engage them through their own consumption habits.

Faster and smarter advertising

Gone are the days when you had to undergo an exhausting process every time you had to buy outdoor advertising space. Today programmatic buying has become a thing for all major digital players. Lack of planning and manual proposal are no longer the inefficiencies that you have to face. Today many digital billboard companies are owning online marketplaces. This way you can easily pick a location and launch your campaign without any inconvenience caused to you. Not only this through new and improved technologies it is also now possible to gather accurate statistics and data that can help in analyzing your outdoor advertising billboard and help you calculate the reach and engagement of your campaign as well. Outdoor signage advertising services in Dubai have always seen a rise.

Increase in the number of digital signage networks

Today there are several digital signage networks that you can reach out to every time you want to place an advertisement through digital platforms. This trend is expanding in Dubai and is surely one of the most significant trends in the industry of outdoor advertising. These developments have provided more convenience both to the marketer and signage companies.

The transformation of outdoor advertising has paved the way for businesses to advertise their brands effectively and creatively. With an increase in the number of competition, this is surely a boon for businesses. You can today also make use of mobile advertising when promoting your outdoor ad. Kiosks, signage & digital billboards have completely transformed the outdoor marketing.

If you plan to invest in these tools, check out the best outdoor advertising agency in Dubai today!

Best ways to use print marketing for your small business


A budget of a small business is usually tighter as compared to a larger corporation. Running a small business comes with the first constraint — budget. Usually, people tend to make this mistake of setting aside a marketing budget and then considering it as flexible enough to use it in other areas. When you are running on a small budget basis, planning marketing campaigns can be a little tricky! But you need not give up. Playing the cards right and making the right choice can help you promote your business just right. When you are planning to market your business, making use of print marketing is the right thing to do when your budget is running tight. A small budget can go a long way if used with effective digital printing services Dubai. Here are some ways to do it.

Creating business cards and using it: Business cards work like souvenirs after you meet a person because they tend to remember you as you had handed them your card by personally meeting them. It holds a very good recall value. Business cards help in making a physical connection with your potential customer rather than a virtual email or a message, which may not show them who you really are!

Offering loyalty cards: Loyalty cards are one of the most effective tools to have your customers keep coming back to you. They are simple yet powerful. You can make your card even more effective with the help of your business logo branding on it. Loyalty programs help in building a community of buyers and is a very efficient tool of for tangible advertising as people carry your cards in their wallets with your logo on it, giving you genuine publicity.

Posters and banners: Posters and banners are one of the most cost-effective tools for advertising and work wonders for small businesses. Print advertisements have a longer life as compared to an email and are noticeable for a long time and also from a long distance. One can design a poster as per their branding guideline and convey a message they want to reach to their target audience through marketing.

Local Advertisement: This category involves printing in a local newspaper, where you reach through a local newspaper is widely read can be quite effective among small communities. Usually, in a particular area, it is said that at least 2/3rd of the community reads your newspaper, which helps us in reaching out to more than half a community with a local advertisement. Local advertisements can be customized and it creates a good impression if designed well. One can also run an ad in a local bulletin or a school newsletter, where you will save a huge cost and also be effective at the same time.

Finding a great printer: This is the last step in your process but is one of the most crucial ones. If your ad is designed well, but not printed well by a good printing and advertising company in Dubai, it will not be very effective when promoted. Instead, you may end up creating a negative remark in the minds of your audience. Even though your business is small, it can be presented well and that can very well happen with good printing.

Know why exhibitions are vital for B2B marketing.


A businessman needs to experiment with various marketing strategies if he wants his business to be successful. In this era of evolving digital trends, it’s very important to stay updated and adapt to the newest trends. A business needs to be promoted where its target audience is. Along with adopting digital marketing techniques, it’s also important to use traditional marketing techniques like print advertising, taking part in exhibitions, hoardings, etc. There are various benefits of exhibition stands advertising in Dubai as these are the source of providing opportunities for brand presence and help in engaging with genuine customers and meet potential collaborators. We have enlisted various reasons why exhibitions are important for B2B marketing.

Brand Awareness: One can promote a product or service, by giving it a brand identity. Reaching out to your target audience is possible with various marketing strategies, but having a good brand recall with the help of brand awareness, gives your potential customers a reason to come back to you. Exhibitions help in creating brand awareness among your audience. When participating in an exhibition it’s good to make a strong brand awareness to ensure that you stand out among your competitors. Marketers experiment with ways to promote a business which holds a long-lasting presence. A brand’s awareness makes a brand familiar, which builds an immediate trust factor, leading to a successful brand story.

Lead Generation: Events play a crucial role in generating genuine leads for your business. Businesses for which both sales and marketing leads are important can benefit a lot from exhibition stand builders Dubai. With the help of lead generation, it’s easier to calculate your return on investment in marketing as compared to digital marketing. You can also compare the quality of leads via exhibition or digital marketing. It’s a lot more accurate when received from exhibitions. Leads are important for any and every business and can be a driving factor to participate in exhibitions and get more traction for your business.

Networking: Every business needs networking opportunities to broaden its reach. Exhibitions can help in growing your business network by communicating with a large set of audience. Even though it all completely depends on the size of the exhibition, there is still a very good scope of networking and 121 discussions at exhibitions. Exhibitions and events have a wide set of the audience coming and participating in order to get more business. Thus, 121 communication and networking help largely in getting better business, clients, collaboration and partnership opportunities at exhibitions and events.

Competitive Intelligence: Staying updated about the latest trends in your industry, helps in motivating your team with new ideas. It motivates them to work harder than your competitors. When you take part in exhibitions, it gives your team a competitive spirit to perform better than your competitors. It also helps in motivating them to think better. You not only become aware of your competitor’s products or services but also get ideas about newer marketing and promotional strategies.

Importance of an exhibition stand in building a brand


In today’s time, getting easily noticed at an exhibition is quite a difficult task to achieve. With so many top-notch brands and companies campaigning in the same exhibition as yours, it is always difficult to attract new potential buyers. When this happens one of the most important things that you need to do is to try and become a game changer in order to be the star of the exhibition. And to achieve this there can be no better way than to invest in an Attractive and distinctive exhibition stand. One of the most important and first thing that any visitor notices are your exhibition stand design. This is followed by the products you offer or the services you offer. When you have an extraordinary exhibition stand you can be rest are sure that the stand will help in building your brand and make it stand out in the pool of competition.

When you have an attractive looking exhibition stand it will not only help in pulling and attracting new and potential buyers but will also help you achieve various other things that can be useful for your business in the long run. Everybody must know that the attention span of any new is in an exhibition stand is very limited. This means that you have a very short span of time in order to create a strong and powerful impact on the potential customer. When you have a good exhibition stand this objective can be achieved.

A good exhibition stand can be useful in the following ways:

It can communicate your brand’s message

If creating a strong impact and increase your brand reach in the market is your objective then participating in an exhibition then all you need is an exhibition stand that can communicate across your brand message. A good exhibition stand can reflect your brand values and objectives. This can be very helpful in uplifting your brand image in the market. It highlights your capabilities and your vision. You can connect with Exhibition stand companies in Dubai to know more.

Can help in brand recall

While there are a variety of options available when designing an exhibition stand one needs to know that an exhibition stand that is created based on a brand’s message or even colors can help in creating good brand recall.

Showcase your products more effectively

Not only is an exhibition stand useful in creating brand recall and building your brand’s image in an exhibition but is also responsible for highlighting and displaying your products or services in a very effective manner. When you have a well-designed and attractive looking exhibition stand for your business and any trade show you can rest assured that your products and services will be easily visible to those viewing your stand. This way you can Gain fruitful results by participating in an exhibition has a good display will always lead to better sales figures and conversions.

Click here to know about the best exhibition stand company in Dubai.

Things to keep in mind before you opt for outdoor advertising in Dubai


We are all aware of the power of outdoor advertising and how important it is today to promote a business in a place like Dubai. With increasing competition and an increase in difficulty in sustaining our position in the market as a business and outdoor advertising is something that none of us can neglect anymore. It is probably one of the best ways to help run a successful business. Although you might also worry about how successful your outdoor advertising campaign will be. After all the main objective of any advertising campaign be it indoor or outdoor is to generate a ton of sales for your business.

While outdoor advertising is today one of the oldest and one of the most popular ways for promoting the business of different types in the market It is important that you do it the right way. One must know that an effective advertising campaign is a great way to impact your audiences. Although what many businesses feel is the difficulty to catch consumers attention through their outdoor advertising campaign. We have listed down some of the effective ways to promote your advertising campaign with the help of outdoor advertising. Make sure to keep these points in mind before opting for an outdoor campaign.

One of the most important things that you need to keep in mind is that even though you have a very good location or space available your advertising campaign has to stand out to make an impact. Read below some tips for effective outdoor advertising

Try to make your advertising shareable

This is probably one of the most important rules that you have to follow when opting for an outdoor advertising campaign. You have to think out of the box in order to make sure that your ad campaign stands out from your competitors in the market. This is important to increase your reach and to generate more leads. And in order to achieve this objective, you can try some bold marketing and try to create an impact through creative digital graphics by using LED video wall for outdoor marketing.

Choose locations that comprise of high traffic

Your location plays an extremely important role in the success of your outdoor advertising campaign. You need to choose a location that comprises of high traffic. While it may be a little more expensive as compare to quieter spots you need to know that a location that does not have a lot of traffic will only offer you a very limited exposure. It is always better to invest a little more and yield good results.

Take a look at your competitors’ campaigns

It is always a good idea to 1st take a look at what your competitors are doing before planning upon your own advertising strategy. This is important so that you can analyze yourself and your competitor in the market. It is also very useful for a successful outdoor advertising campaign. Also, make sure that you only use their campaign ideas as an inspiration and not copy them completely. Also, do not use your outdoor advertising campaign to call out on your competition.

Where do printing companies fit within today’s digital age?


The digital age has transformed and simplified our lives. Not only has this it been proven as a boon to most of the industries whose business today flourishes because of the support they receive from the various digital technologies. The digital technologies and gadgets have helped us gather crucial and vital information from across the globe simply through a click. Finding and curating information has become much easier. Not only is this the digital age today responsible for the many new innovations involved in recent times. While most of the industries have benefited and leveraged the use of Digital technology, there is one industry whose fate today seems to diminish because of the invention of digital technologies. That industry is the print industry. And this is not a recent trend or a recent question arising about the survival of the print industry. Since many years now people have protected the demise of the print industry after the invention of digital technologies in the early 2000s. This was the beginning of the digital age that restricted the growth of the print industry.

Many segments of the print industry have been affected after the event of digital technology. Segments such as print newspapers have also seen a decline in their revenue. The reason being today the Internet and social media platforms have completely changed the news landscape in unimaginable ways. It is now possible for any individual to access any kind of news or information simply through a click at any time during the day or night. Digital technologies today has connected the globe in numerous ways. One needs to know that this connectivity is extremely powerful and has also allowed audiences from diverse reason to come together and communicate and share their ideas. This was a hurdle to achieve before the invention of digital technologies. And while there are many advantages that digital technology one also needs to know that it comes with its own set of disadvantages.

For instance, digital media lacks tangibility which can still be offered by newspapers and magazines. Not only this it also lacks the traditional qualities that are enduring and are provided by the print industry. The digital technologies lack the ability to touch, smell and also to feel.

And hence while the print industry might be struggling somewhere after the event of the digital Era, Elimination of this industry completely can never happen. Print industry & signage companies in Dubai today still is extremely popular in many parts of the globe. One needs to know the digital Technologies cannot be solely used in order to promote your business. Even the big players in the market still rely upon the print industry. Visiting cards, pamphlets, letterheads, brochures, menu cards, and even billboards are widely being used across the world. From Stadium wraparound banners to even boards and signage print — he still plays an active role in advertising and marketing.

To conclude while the advent of digital technology has clearly set a disruptive effect on the print industry, eradication or elimination of this industry can never happen. In fact, the digital era has created some great opportunities in driving the rebirth of printing companies in Dubai.

How digital printing has benefited the marketing industry

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Digital printing is a modern printing method that has today revolutionized the advertising and marketing industry in Dubai. This printing method involves the use of digital files as an alternative to the printing plates. It has surely proven to be a boon in the marketing industry. In today’s time where every business looks forward to adapting to the best technologies to promote your business, digital printing has surely simplified this process. We have listed down some of the advantages that digital printing offers.

It offers personalization

Personalization of data and variable data printing lets the customization of each Graphic on a printed by print basis. The good part about digital printing is that every impression on the paper can be different making digital printing an ideal option for those who wish to run personalized campaigns. In today’s time, many businesses use digital printing to help in expanding business advertising.

Better speed

Another advantage of using digital Printing in marketing and advertising if you want the turnaround time to be very fast. Unlike a traditional model of renting one does not need to prepare plates. Thus there is very little set up time.

Better quality

Nobody can deny the fact that digital printing offers the best quality printing. The technology used has improved significantly over the number of years and offers the best results for any marketing campaign.

The versatility factor

Digital printing and its designs are surely versatile. One can easily print any kind of material that they need through digital printing and make variations and choose materials or designs as per their preferences. There is no limitation when it comes to designing graphic with the help of digital printing.

Better value

Another great benefit of digital printing is that it offers good value. An advantage of digital printing is that the setup time required is very minimum And hence the cost involved is also less. This way it offers better value with the shorter print runs. There are many digital printing companies in Dubai that can offer you the best results

There are many other advantages of digital printing to the marketing industry. For instance, when it comes to digital printing the proofs can be easily reviewed with the help of software used for digital printing. This means that if there are any errors they can immediately be rectified and corrected without having to print the entire design which is the case in traditional printing. This means that your costs are also saved and there is no wastage of paper or any other resources. The graphics or pieces printed with the help of digital printing I have the best quality no matter for which event is they are used. This means even if a graphic is used for a small meeting or for a bigger auditorium for full of prospects the quality will always be the best.

If you also want to improve your response rate or your marketing activities and wish to enhance your brand presence digital printing is the right choice. Check out the best printing & advertising company in Dubai here.