Retail Digital Signage

Grab your customers’ attention and influence their purchasing decisions right at the point of purchase. Digital signage opens the door to new design possibilities in retail spaces, creating a digital display that perfectly complements your products and store infrastructure. Having exclusive visuals and strong content, retail digital signage displays can transform an average store visit into a worthwhile shopping experience.
Have an impact and influence on customers at the pivotal moment in the shopping journey by making digital signage and solutions tailored to preferences.
Digital signage is no longer rocket science or something that cannot be afforded, in fact it is one of the cheapest media to advertise. Today’s smart businesses are taking advantage of this, using the technology to:
Promote new products, special offers, and sales using in-store retail signage displays.
Attract additional traffic using the different ideas to showcase your products on your digital displays.
Showcase product features on your digital screens to encourage engagement.
You can bring your store’s design to life with an enticing digital display of almost any shape and size.
Digital Signage helps you to advertise your merchandise, specials, quick serve restaurants and upcoming events.
You can create stand out, point of sale displays.
Digital Signage helps in providing directions with efficient, way finding information.
It helps to engage shoppers with multi-touch interactive content that lets them explore your store and products.
Digital solutions definitely affects shopper’s mindset towards your brand and it also have been proven to increase sales. By combining Internet-connected devices, the scope of how digital can improve the in-store experience is limitless, including smart dressing rooms and shelving, touch screen kiosks, assistive selling tools, beacons and more. Sales associates can be empowered to update screens in real-time to reflect current trends, in-store age or gender demographics, promote specific items or remove sold-out products from screens.
Today’s ever-connected customers are more informed and have higher expectations. And with the popularity of online shopping, stores are being forced to think beyond discounting to keep the in-store customers engaged. Brand Me Advertising aims to fill an important niche in the retail digital signage market.

Why use a Digital Signage?

Technology is upgrading each day. Most business men want to add value to their efforts and mainly to their businesses and that is why digital signs are important.
Digital signage solutions are being used by most business owners so as to give an edge over their competitors. There are many different benefits digital signage has on your business, which can help you become more successful.
Let’s see why should professional communicators and managers use digital signage to convey their important messages? There are several reasons, including:
• A digital signage helps to reduce the cost and waiting time which is required in printing. Content can be updated anytime, even immediately.
• It is true that digital signage helps to attract customers. People are more likely to pay attention if promotions, offers, breaking news, etc. are displayed on a digital signage.
• Digital signage has become a necessity now. If your competitors have it, then you should also have!

• Digital signage helps you to generate money from advertisers, especially for places where a larger crowd can be captured at once, such as large shopping centers.
• Digital signage helps to interact with the customers. It acts as a sales person or customer service representative to promote your products and service even without any interaction.
• You can control of what is to be displayed on the digital signage. It is in your hands to showcase what is relevant to your business and what not.
• Digital signage displays make the atmosphere much livelier, plus they also look attractive. If you want a unique atmosphere, this is just what you need.
• Digital signage is a boon to the marketing team of the company as it allows you to effectively and efficiently communicate messages with your customers and your employees.
• Finally, you can display anything you want to put up and want your target audience to view. Be it news channels to twitter feeds, photographs to advertisements – the list is endless. You can have everything you need onto the same screen even at the same time.
Brand Me Advertising are one of the longest standing digital signage companies in Dubai. We provide with digital signage software solutions to organizations small and large. Get in touch to know more.

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What are the top 4 benefits of Acrylic Display Stands?

Whether you sell food, art, expensive jewelry, or just display promotional material, the type of stand that you use is certain to have an impact on the ability to draw in potential customers. Display stands are available in a variety of materials like acrylic, metal, glass, and wood. A common favorite with retailers is the acrylic stands. They provide a clean and simple look and a highly versatile option for displaying all types of merchandise.

Top 4 benefits of Acrylic Display Stands

Versatility
Acrylic display stands give a professional and clean look. Since the material is easily shaped, the stands come in a variety of forms such as the holders, wall mounts, racks, stands, and cases. These display stands are weather resistant, and thus is a perfect option to display products inside or out. Color choices are another great feature of the acrylic stands. Even though the see-through stands are the most common, it is possible to get these stands in a choice of colors to complement the product or display features.
Lightweight
Acrylic display stands offer one of the lightest choices when it comes to displaying merchandise at the art, exhibitions or trade shows. Metal or wooden stands tend to be more difficult to handle when displaying items at a temporary location. Whereas, the acrylic material is often quite easy to scratch, so it makes sense to package carefully before transporting.
Easy to Clean
Cleaning the acrylic stands is quite a simple process. Avoid using regular polish since it can discolor the material. Instead, use a specialized anti-static multi-purpose cleaner to make sure the acrylic is kept clean at all times. Use paper tissues or a soft sponge to avoid scratching the display stand. Make sure to clean it once or twice monthly with a specialized cleaning solution that helps to keep up the clean appearance, while it is also necessary to dust regularly.
Inexpensive
Acrylic stands are more cost-effective than the wood, glass or metallic stands. The acrylic material is hard-wearing and isn’t prone to decay, rusting or decomposition. They are much more resistant than a glass stand and much less likely to break.
Overall, the versatile acrylic stand offers a perfect opportunity to display a range of merchandise in all types of situations and available in a lot of sizes at the more affordable prices. Get a lot more information on the most attractive acrylic displays that help to highlight the different merchandise to consumers from one of the popular Signage Company in UAE

Here you can read more blogs about Advertising.

Other than excellent exhibition stand design, customer engagement is also important

Are you pretty optimistic about the exhibition happening in the town next month? You have booked the best stall there and arranged the top Expo stand builders for designing the exhibition stand.

Well, congratulations for taking these good steps but do you feel they are sufficient to achieve a number of leads you are expecting from the show?

Experts say that it is possible only if you manage to get proper customer engagement. You may be able to pull a large crowd to your stall by making the stand catchy. However, it will not yield significant results if the visitors do not remain engaged to your brand, service or product.

Exhibitions are the biggest platform to showcase your brand

In the modern world of competition, nobody wants to spare a chance to attract the customer. Advertizing campaign, marketing schemes and sponsorship of events are the effective ways of gaining visibility. However, exhibitions and trade fares are also quite useful.

The success of an exhibition is determined by the number of people visited. Does it mean the more is the footfall, the higher is the profitability?

It is not the number of people visited but the level of engagement of people in the stall that decides the profitability. Hence, you need expert Exhibition stand builders.

Pre-show engagement, keep the audience attracting much before the event

Experts say that pre-show engagement is also a crucial aspect. Therefore, entrepreneurs should list down two-three ideas before the show begins. These ideas should generate sufficient interest amongst the visitors.

Creating a buzz before the event is a winning idea. Typically, people use social networking websites, audio-visual media and print media for it. They also use curtain raisers, teasers, and opinion polls so that several people get to know about it.

Before the show begins, Exhibition stand construction company should spend time in understanding the audience and their preferences.

During the event, the stall should create curiosity

What do you expect from the stall? Well, it should be eye-catching and presentable. However, more than it, the stall has to make everyone curious about your company. People should feel the urge of coming to your stall.

Engaged customers guarantee good business. Use of modern technology and technical gimmicks give visibility. Ask Exhibition stand companies in Dubai about what it hot in the market.

Outdoor advertising, extract the maximum from billboards

Billboard advertising is one of the popular forms of traditional Outdoor Advertising in dubai. In spite of the popularity of online ads and social media advertizing, entrepreneurs still rely on it. What is the secret of the popularity? Experts say that when you combine it with other modern ways of advertising, the impact is long-lasting. It is possible to create awareness and to yield results. Of course, there are pros and cons of it. However, you can minimize the disadvantages and leverage the benefits by making the right use of it.

What are the benefits of billboard advertising?

You get excellent visibility

When billboards are placed at a strategic location, there is a high probability of grabbing the attention of viewers. Experts say that selection of the right place is the most critical aspect which needs expertise. Hire an agency that can assess the visibility and viewing angle of the board. Hire an outdoor advertising agency in dubai to do it. Remember, good billboards always bring great consumer recall.

You can target specific customer group

Since you place hoardings and other outdoor advertising stuff at the most appropriate location, it is possible to grab the attention of the precise customer group. As the product marketing costs reach sky high, effectiveness and efficiency are critically important.

It is an engaging medium which impacts the buying decision

According to statistics, the majority of the purchase decisions happen quite before the actual buying transaction. Therefore, placing the right advertisement at the right place would be a great idea. Location plays a great role in influencing the customer. Experts call it ‘the terminal window’ that affects the shopping behavior. Also, customers like interesting and appealing advertisements and not feel them distracting.

Assign the task to the right agency

We say several benefits of hiring Advertisement company in dubai. However, it is equally important that you call the right agency to take charge of your work. You must depend on a company that has been in the business for quite some time. Experience plays a pivotal role in deciding about the advertising campaign and selecting the best places to put the boards.

Cost should be one of the deciding criteria, but it is not the whole and sole. More importance should be given to the experience in the field and diversity of the projects handled earlier. The more versatile company you choose, the higher is the achievement.

Exhibition stand is an image builder, put your best to make it the best

Every exhibition is unique because it addresses a unique objective, so as the exhibition stand. When you assign the task of Exhibition stand construction to a seasoned service provider, it gathers all the necessary bits of information before coming out with an outstanding design. If you need inspiration, then simply look at the portfolio of the service provider to get an idea. You can assess the quality and depth of designing concepts. Always see stands of various dimensions and configurations before jumping to conclusion. Don’t take the decision in a hurry, give ample time for research.

Gather information about what is ‘the in thing’

When you showcase the product or service in a contemporary exhibition, it is essential that you use the most recent concepts. Of course, you will be informed about it by the Exhibition stand makers during the discussions; it is always beneficial to know about it beforehand. Your exhibition stand must stand out differently in the exhibition. Hence, you need an agency that can think differently. No harm in experimenting path-breaking ideas if they go along with your product philosophy.

When you take a decision that carries a profound knowledge of the subject and sound research, the idea is very likely to be a hit.

Plan well and do it in time

When you decide to participate in a trade fair or exhibition, it looks like you have sufficient time to get ready for it. However, we tend to postpone several things initially and get into trouble as the deadline approaches fast.

Therefore, let the preparation start from the day you fill up the registration form. Let the countdown start and build pressure on you. Contact the leading Exhibition stand companies in Dubai and book one that looks suitable and appropriate. It should be the first thing on the agenda. Rest all can be managed later.

Allocate the resources required for the task

Signing MOU with one of the best Exhibition stand builders is just the beginning. There is a whole list of items to make the event a grand success. Make a detailed plan for resource allocation so that the exhibition doesn’t hamper the day to day operations.

A good exhibition stand makes the event fruitful and productive. Experts say that it gives you a chance to showcase your business to the best audience. Hence, work wholeheartedly and put your best effort to create a good impression about you.

Want to make a lot from the exhibition? Pay attention to the effectiveness of your exhibition stand

What should be done by you to promote your brand, company or product? Well, apart from effective marketing and campaigning, you should take part in exhibitions and trade shows regularly. They are the best platforms to promote the brand, product or service offered by you. Experts say that since there are hundreds of other products being promoted by your competitors, the success largely depends on the effectiveness of the exhibition stand design. It is not sufficient to hire one of the best Exhibition stand makers in the niche, but you should have the clarity of the design and layout that is desired.

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How to make it effective?

As the business owner, you want the maximum benefit from the exhibition. Yes, you spend a sizeable money in the event, and it is not worth if you do not get a return on investment. Researchers say that even the seasoned Exhibition stand builders also commit mistakes if they ignore the fundamentals. In such situation, you have to be extra cautious about it. Here are some useful and effective suggestions and strategies to grab the attention of most eligible customers. They enhance the productivity and profitability.

Pay attention to the look and feel

When you spend big money in the design of the exhibition stand, a design that is visually appealing should be preferred. You should offer a venue where customers love to spend some time. Remember, the more time they spend, the higher is the probability of doing business. However, do not forget that the stand is the representation of your brand and company. Hence, do not forget the brand image and professionalism. Only top-notch exhibition stands companies in dubai can do it well.

Hire an imaginative team

Creativity and imagination are the key points when you design an exhibition stand. There is no harm in experimenting, but the theme and feel should go in line with the brand image. The creative design breaks the repetitiveness. Thus, customers get attracted to it. Exhibition stand design companies dubai are using unbelievably innovative ideas to make an event a grand success to their clients.

Hire enthusiastic staff

Your stand design may be highly engaging, but it goes in vain if the people are disengaged and dull. They should be highly charged and enthusiastic. Then only it is possible to pull the most potential customers. Whether you choose people from your fleet or hire, make sure you pick the best lot.

Strategic placement of outdoor advertising brings huge profits in Dubai

What is the most sought advertising niche in Dubai? Any guess? Well, all of us know that this wonderful city opens unlimited business avenues for people worldwide. It is said that the Dubai Market is the leading market in the world. Obviously, entrepreneurs think a lot beyond billboards which is the conventional form of Outdoor Advertising in dubai. Since a large number of people travel on the roads of Dubai daily, it is a highly effective form of grabbing the attention. It is the reason; you can see enormous advertisements and billboards on the both sides when you travel in Dubai.

Today we have a full spectrum of choices that make the outdoor advertising further influential and effective than the stone-age methods. You get round-the-clock exposure to your brand and high levels of attention. For example, 3-D billboards or LED Billboards are quite popular today. They are brilliantly beautiful and engaging. They are so tempting that not only they grab the attention of viewers, but play a significant role in influencing the buying decision.

Why is Outdoor advertising still popular?

You might get amused with the fact that how come an outdoor advertising agency in dubai is still so much popular when we have several other strong modes of communication? Well, the answer is simple. Outdoor advertising is visible to the majority of people in Dubai because there is a big crowd on the streets always. People spend considerable time in commuting. Hence, the exposure of billboards is quite high. Therefore, brand owners prefer outdoor advertising agency to a printing & advertising company in dubai.

How to take the maximum benefit from billboards?

When you place the billboard at a strategic location, it brings big profits. Particularly, billboards on the highways or commercial areas have been found incredibly effective. Since they reach the maximum target audience, the return on investment is pretty impressive.

It is the reason; outdoor advertising is an essential part of the marketing strategy in Dubai. Media agencies make it further effectual by making use of the latest concepts. These cost-effective packages bring great benefit to the brand owners.

You are a local company, or you are an international brand that wants to enter the lucrative marketplace of Dubai, there is a huge scope for everyone there. You have to find out the target audience and place the product or service in the right manner. The success is guaranteed.

Shift from conventional offset printing to digital, it’s a revolutionary change

The modern era of printing is rapidly shifting to new technology, and the good old systems are phasing out from the scene. Well, every change is difficult to manage and so is the change of printing technology. Experts of offset printing, who put so many years of their life in mastering the technology, are required to unlearn it and learn new concepts.

In the old-styled offset printing machines, the sheet or web gets converted into signatures. These signatures are gathered on the gathering sections or binder. They are taken to the subsequent unit where binding, stitching or casing activities are performed.

In the scenario of transition, both vendors and printers are supposed to keep a close watch on what is happening at the technical frontiers. They need to put the thinking cap always on. As digital printing companies in dubai rapidly replacing the old technology, people get better and improved output.

The world of digital printing is different

If you closely monitor the digital printing side, then the situation is quite different. The starting point of the process is; the printed roll. Here, 20-inch width is the most common one, and you have modern printing machines that can support up to 40-inches of width. Do you think it is quite challenging? Not really! With modern smart digital printers, you can finish the tasks pretty easily.

The final leg of the production process cuts or slits the product. You can attach automatic folding or cutting machines also to the unit. Thus, you can make rolls of the finished product or you can cut then into desired sheet size.

It is also possible to send the sheets to a binding or stitching machine so that you get the finished product without any hassles. Smart machines have the ability to switch through the formats and sizes so that there is versatility in the output. You may run the printing process in multiple shifts so that the efficiency is more. Many printing companies in dubai are following the idea of running multiple shifts and reaping sizeable profits.

Automation is the buzzword

As people demand for high-quality output with no compromiseg on productivity, digital printing services in dubai use automation techniques to bridge the gap between the demand and the supply. It is needless to say that it is possible only when people use smart, automated methods. Automatic, fast-speed slit, slit-and-cut or plow-folded machines produce bulk quantities in the least possible time.

Flawless exhibition stand designs bring great business benefits

Why do you want to put the stall in an exhibition? Well, it is a great opportunity to interact with customers, suppliers and competitors. You strengthen the relationship with existing customers and explore the possibility of expanding the business by interacting potential customers. Whether you are a manufacturer, trader or service provider; the goal is always the same. You want to increase the profitability.

When you want to attract potentially interested buyers or channel partners; exhibition stand design plays a pivotal role in it. Eye-catching design and attractive arrangement make it impact full. Always remember that you assign the task to the Exhibition stand company in Dubai which is an expert in the niche.

Don’t let your business down by the poor design of stand

Believe it; many businesses suffer because they do not hire the right exhibition stand provider, or the design is not appropriate. Sometimes, the design looks excellent on paper but doesn’t look nice when it comes to reality. Sometimes, the stand is incredibly alluring but doesn’t attract customers because they feel it elite.

It is the reason; you need excellent Custom made exhibition stands from a renowned agency. Do not cut corners while hiring a company because it is not going to give you the desired results. Remember, a professional company always pays dividends even if you feel it expensive than others. It can create miracles by designing a small and dynamic display that underlines the positive aspects of your product or service well.

How does a professional designing company help?

When it comes to design the exhibition stand professionally, it is critically important that you hire the best service provider. Unless the team possesses superior designing skills, you are unlikely to offer an exceptionally attractive design to the customers and clients. Mediocre companies offer mediocre designs. Only the leading Exhibition stand design companies Dubai can offer top-class ideas. When you want to get noticed in the exhibition, offer something unique and phenomenal.

Apart from the aesthetics, it is equally important to look at the convenience part. If the design makes the best use of space and visitors find it convenient to access it, then you have hit the nail on the head. Make sure you hire equally good Printing companies in Dubai so that the banners and other printed stuff also attract visitors. It creates a good impact in to. You should get the maximum business benefit by hiring the exhibition stand design company.